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Home » Washington Commanders could be looking at a total rebrand — including a name change

Capitol Communicator reports that an online petition states 'Commanders' "dilutes" team's identity and calls on team to go back to old name

Washington Commanders could be looking at a total rebrand — including a name change

by | Jul 21, 2023

Ownership may not be the only thing changing for the Washington Commanders.

“Commanders could change team name again to wipe slate clean after Dan Snyder tenure,” headlines the New York Post.

The sale of the Commanders from now-former owner Dan Snyder to a group led by Josh Harris was officially approved in a unanimous vote by team owners, and now the question becomes what will be the new ownership’s first order of business.

According to ESPN’s Don Van Natta Jr., the franchise could be looking at a total rebrand — including another name change.

Van Natta indicated that it was a possibility the team could change its name when asked about it during an appearance on the “Rich Eisen Show” on Thursday.

“I think so, yes,” Van Natta responded to Eisen when asked if they could change the team name to distance themselves from Snyder’s tenure as owner.

Of note, a recent media report states that the Washington Commanders “could be forced to change their team name for the third time in three years after losing their trademark appeal.  It was recently confirmed by a US trademark attorney that that US Patent and Trademark Office has denied the Washington football franchise to trademark the name ‘Commanders’. This could force new owners, fronted by NBA legend Magic Johnson to look to change the name.”

 

PHOTO: Washington Commanders

 

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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