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Home » Washington Post’s Newsroom has its Swagger Back, States New York Magazine

Capitol Communicator reports The Washington Post added national correspondents as part of The Post’s continued expansion across the US.

Washington Post’s Newsroom has its Swagger Back, States New York Magazine

by | Jun 28, 2016

New York Magazine reporter Gabriel Sherman provides an in-depth look at how The Washington Post is doing under owner Jeff Bezos, finding that The Post is best-positioned for success in the digital age, states The Washington Post.

The Post then quoted the following from the New York Magazine story:

“After years of layoffs, buyouts, and battered morale, the Post’s newsroom has its swagger back. Under Bezos, the paper has grown by 140 journalists and has won two Pulitzers. Its aggressive coverage of the 2016 presidential race frequently drives the news cycle and so infuriated Donald Trump that he has banned its reporters from his campaign. Most significantly, in business terms, since Bezos bought it, traffic to washingtonpost.com has more than doubled.

“In an era when readers increasingly get their news on social-media platforms, the Post is the only major newspaper company to publish all of its content directly to Facebook’s Instant Articles. (The Times has declined to publish most of its articles there for fear of cannibalizing its subscription business, which still makes up 60 percent of revenue.) The Post newsroom now talks unabashedly about journalism as a consumer product. “[Jeff] constantly tells us, ‘Don’t focus on the competition, focus on the reader,’ ” says Shailesh Prakash, the Post’s chief technology officer.”

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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