Fuse is described as “a proprietary advertising technology that provides a seamless, immersive, cross-platform experience. Because Fuse is fully-hosted on The Post, users can easily click or swipe the ad unit to open the creative that stays within the current application (apps, mweb, desktop), removing latency or load time. When a user swipes on the promotional unit powered by Fuse, the ad unit opens pre-cached and immediately within the application to reveal a full-screen, dynamic experience. Users can then swipe or click to return to where they were in the editorial article, creating a seamless transition between the advertising and editorial experience. Following the industry standard, a Fuse ad is identified by a lightning bolt in the top right corner of the promotional creative to denote an instantaneous load.”
Washington Post Launches “Fuse,” New Technology for Ads Across all Post Platforms
About the Author
Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.