The Washington Post announced it will significantly expand its video team with the addition of 30 positions. With a full staff of more than 70, the video team will focus on quickly responding to breaking news, creating personality-driven video programming and optimizing Post video content for other platforms, reports the Post.

The Post piece, in part, added:

“Video views grew 139% in 2016 over the previous year as a result of The Post’s original video content and ambitious live programming around big news events.

““We believe video is a critical storyform, and we have the potential to transform what users come to expect from publishers by building on our strengths and creating programming specifically for emerging platforms such as over-the-top (OTT),” said Micah Gelman, director of editorial video for The Washington Post. “The demand is there, and we look forward to reaching new audiences with even more high-quality, original content they want to spend time engaging with.””

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