New HHS “We Can Do This” Campaign Urges More Americans to Get COVID-19 Vaccines

The U.S. Department of Health and Human Services began rolling out a new campaign to persuade more Americans to get the COVID-19 vaccination, reports MediaPost.

MediaPost adds that the effort includes “$10 million for airing four new ads on cable and broadcast TV networks and Black and Spanish-language media platforms this month, according to CNN.

“The campaign, themed “We Can Do This,” stresses that vaccinations represent the key to Americans being able to reclaim their lives.”

In total, Congress allocated $1 billion to government efforts to promote the vaccines as part of the new, $1.9-trillion pandemic relief bill.

More here.