Weber Shandwick has appointed Jennifer Sosin its chair, global strategy & insights, and Josh Gilbert its executive creative director, global practices. According to a release, the appointments were made “as the firm continues to calibrate its capabilities to deliver the optimal fusion of world-class strategy and creative and further elevate its marketing services expertise globally.”
Sosin, who previously held the role of chief research strategist and before that was president of KRC Research (Weber Shandwick’s attitudinal research arm), will be based in Washington, D.C. As chair of global strategy & insights, she will drive the firm’s strategic planning operations to integrate data, research and analytics across all levels of client service and throughout Weber Shandwick’s global practices, regions and highly-specialized talent network.
According to the release, “Since joining Weber Shandwick in 1998, Sosin has worked with clients to design research that informs strategy and to ensure that both research and strong strategic thinking are embedded in messaging and communications plans from early planning stages. She has particular expertise in corporate and public affairs, working with a variety of organizations to help manage controversies, communicate about complex issues and rebuild damaged reputations. Prior to joining Weber Shandwick, Sosin was a principal in a leading U.S. political polling firm. She has managed political campaigns, trained political candidates and their staffs, and was part of the Democratic presidential polling teams in 1988 and 1992.”