Andrew Weinstein, who headed PR operations for LivingSocial, plans to return to Ridgeback Communications, his public affairs business, next month after two years as head of communications for the D.C.-based deals company, reports Bill Flook in the Washington Business Journal.
In LivingSocial years, that makes him a grizzled veteran, Flook wrote, who went on to state that Weinstein joined LivingSocial during its ascendancy as the world’s No. 2 daily deal player. “Since then, the gig has turned into somewhat of a crisis communications job, with the company navigating layoffs and persistant losses as it pushes for stability and reworks its business model. Weinstein took on a greater and greater public role as LivingSocial’s communications unit shrank.”
Sara Parker, formerly managing director at the D.C. office of PR firm Grayling, is taking over as LivingSocial’s new head of communications.