“Our analysis of the 2020 Census results show that the US population is much more multiracial, and more racially and ethnically diverse than what we measured in the past,” said Nicholas Jones, director and senior advisor of race and ethnic research and outreach in the US Census Bureau’s population division.

The non-Hispanic White share of the US population fell to 57% in 2020, shrinking by six percentage points since 2010, the largest decrease of any race or ethnicity. The share of those who identified as Hispanic or Latino or as multiracial grew the most, states CNN.

For communicators, Census results should cause a fundamental reevaluation of how the audiences they are trying to reach have changed … and continue to change in the months and years ahead.