What Was Hot on Facebook in July

According to Facebook’s analysis, reports Adweek, conversation volume for monk fruit—which is often used in association with other fruity words like “grapes,” “pomegranates” and “strawberries”—grew more than 12 times since last July. Meanwhile, mentions of labdanum grew sevenfold on a year-over-year basis. Associated words for that term included “cologne,” “flowers,” “essential oils” and “herbs.”

The Adweek item, in part, added:

“However, July wasn’t only about tastes and smells. Mentions of chicken and waffles increased by 5.7 times, which might be a signal for chefs to try out the savory-sweet combo before the trend gets too sticky. Mentions of computer programming were also up, as was the use of “gloss” (whether that’s berry, cappuccino or honey rose).

“While the collective list might seem somewhat disparate, marketers probably shouldn’t ignore what everyone’s talking about—whether they’re thinking about ingredients for a new product or tie-ins for a new campaign.

“This isn’t the first time Facebook’s analysis has revealed some odd trends. June’s hottest topics included sashiko stitching, primer (for cosmetics), and “do-it-yourself biology.Dialogue in March revolved around wuxia, kalamkari and Buddha’s hand.”