While TV Political Spending Set to Reach New Levels for 2020 Presidential Season, Social Media Already Active
While traditional TV political spending is set to reach new levels for the 2020 presidential season — $6 billion, according to Kantar Media — social-media advertising on Facebook is already active, with President Donald Trump spending much more than other candidates, reports Media Daily News.
The report added that “Kantar Media/Pathmatics says that in the first half of this year, January 2019 through June 24, 2019, Trump’s campaign efforts have totaled $16.9 million — well above his nearest competitor, Democratic presidential candidate Bernie Sanders, at $6.2 million.
“As many observers have also witnessed, since Trump was elected in 2016, his social-media tweets have continued to ramp up, as well.
“Kantar notes: “Some of Trump’s investment may be more geared toward shifting attitudes on specific issues, rather than just his re-election campaign.””
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