After a competitive agency review, MDB Communications has been renewed as advertising agency of record for the DC Lottery and Charitable Games Control Board. The five-year contract, approved by the DC City Council, is valued at $35M.
“To have the DC Lottery select us again reinforces the importance of creating a culture that holds creativity and integrity among its highest values,” said Cary Hatch, CEO of MDB. “Our focus on building innovative solutions and attention-getting creative – such as our recent ‘Unless I Win the Lottery…’ campaign – generates measurable results for the Lottery and the city of Washington.”
Since its inception in 1982, the DC Lottery has awarded more than $3 billion in prizes, transferred more than $1.8 billion to the District’s General Fund which supports essential services in the District, and has helped local nonprofits raise more than $125 million in support of social causes.
In addition to award-winning advertising across virtually every creative channel, from television to social to mobile media, MDB has built key strategic partnerships and experiential programs for the Lottery, including products and promotions with the International Spy Museum, the Washington Wizards and the Washington Capitals. MDB was also instrumental in creating DC Lottery Live, a street-level studio and performance space that serves as an entertainment showcase in the heart of the District.
“We are very excited to continue our partnership with the DC Lottery, and we look forward to bringing them ideas that generate sales and bring industry recognition,” Hatch added.
MDB, a Capitol Communicator sponsor, will continue to provide account planning and strategy, creative services, and media planning/buying for the entire line of DC Lottery products.