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Home » With the DC Lottery, Lots of People Win – Including MDB.

With the DC Lottery, Lots of People Win – Including MDB.

by | Mar 8, 2016

After a competitive agency review, MDB Communications has been renewed as advertising agency of record for the DC Lottery and Charitable Games Control Board.  The five-year contract, approved by the DC City Council, is valued at $35M.

“To have the DC Lottery select us again reinforces the importance of creating a culture that holds creativity and integrity among its highest values,” said Cary Hatch, CEO of MDB. “Our focus on building innovative solutions and attention-getting creative – such as our recent ‘Unless I Win the Lottery…’ campaign – generates measurable results for the Lottery and the city of Washington.”

Since its inception in 1982, the DC Lottery has awarded more than $3 billion in prizes, transferred more than $1.8 billion to the District’s General Fund which supports essential services in the District, and has helped local nonprofits raise more than $125 million in support of social causes.

In addition to award-winning advertising across virtually every creative channel, from television to social to mobile media, MDB has built key strategic partnerships and experiential programs for the Lottery, including products and promotions with the International Spy Museum, the Washington Wizards and the Washington Capitals.  MDB was also instrumental in creating DC Lottery Live, a street-level studio and performance space that serves as an entertainment showcase in the heart of the District.

“We are very excited to continue our partnership with the DC Lottery, and we look forward to bringing them ideas that generate sales and bring industry recognition,” Hatch added.

MDB, a Capitol Communicator sponsor, will continue to provide account planning and strategy, creative services, and media planning/buying for the entire line of DC Lottery products.

 

 

About the Author

MDB Communications

Sponsor: MDB Communications is a full-service, media-neutral agency that's powered by experienced leaders and innovators. As an independent agency with the drive and determination to help our clients succeed, we're also able to chart our own course for success and make decisions that are always in our clients' best interests. From brand development to media planning, creative execution to public relations, we deliver solid thinking, airtight strategy, messaging that motivates and the metrics to prove it.MDB top executives carry demonstrable credentials shaping strategy, positioning and creative for major brands. Clients such as Sprint, the American Bankers Association, National Geographic, Destination DC, DC Lottery, Fannie Mae, the United States Mint, and the International Spy Museum have discovered that MDB delivers a solid return on their investment.

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