WJLA Localizes National Music Campaign to Wake Up Washington

TV stations have been using music to promote their station and their news for years, reports TVNewsCheck. The music image campaign is still relevant today, with music production companies offering a variety of songs in different genres and styles to suit any market, continued the report.

TVNewsCheck, in part, added:

“In some cases, these songs come complete with generic footage that can be used in conjunction with whatever custom shots the station includes of their market, their talent, and their people.

“The key to making these campaigns work is keeping them fresh over a period of time.

“ABC affiliate WJLA Washington launched a music image campaign from Stephen Arnold Music (SAM) called, Waking Up My Day, in March.

“The campaign, according to Chad Cook, SAM’s VP of creative services, has been syndicated in more than 100 TV markets.

“Its versions of Waking Up My Day launched this March.

In July, Stan Melton, WJLA’s creative services director, commissioned the folks at SAM to customize a version to promote the station’s morning traffic and weather reports.

“Melton says the station’s 6-7 a.m. news is up 100% in shares among adults 25-54 year-to-year.”