Women Leaving Ad Industry at “Alarming Rate,” States Ad Age
For the first time in four years, women hold fewer than half of the jobs in the agency, media and tech industries, according to a study by She Runs It, reports Ad Age. “It seems like our industry was really impacted pretty dramatically by the course of the past year,” said Lynn Branigan, president and CEO of She Runs It.
The group’s fourth annual #Inclusive100 report found that women make up 46.4% of workers in those industries, down nearly 10% from the previous year.
Moreover, continues Ad Age, “the decline in advertising, media and tech industries was disproportionate compared to other industries measured in the so-called Diversity Best Practice Index, which is issued by She Runs It in conjunction with consulting firm Seramount.
“Companies included in the Index that fall outside of the agency, media or tech industries show a near 50/50 split between men and women workers.”
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