WYPR in Baltimore announces that Matthew Martin has been named chairman of the station’s board of directors, succeeding Darcy C. Carroll, whose term ended June 30. The public radio station also announced the election of four community and business leaders to its Board of Directors – Sandra Banisky, Charlie Fenwick, Jr., Joey Price, and Ernst Valery. LaFontaine E. Oliver is WYPR’s president and general manager.

Martin, executive vice president and retail market manager for PNC Financial Services Group, has served on the WYPR board of directors since 2015. Banisky is Abell Professor in Baltimore Journalism for the Philip Merrill College of Journalism at the University of Maryland. Before joining the Merrill faculty in 2008, Banisky was deputy managing editor for news at The Baltimore Sun. Fenwick is the former owner and president of Valley Motors, Inc. and had a successful career as an amateur steeplechase jockey with 105 wins. He serves on the board of trustees for Gilman School and GBMC HealthCare and is Executive Director of Shawan Downs.

Price is CEO of Jumpstart:HR and host of the “Business, Life, & Coffee” podcast, and Valery is the founder and president of Ernst Valery Investments Corp., a private, minority-owned real estate & small business investment firm established in 2001, and president and co-managing member of Stuart Alexander and Associates, Inc. a real estate development company established in 1975.

GKV, one of Baltimore’s largest integrated marketing firms, announced a relationship with Massimo Zanetti Beverage Group, home to many coffee brands, including Chock full o’Nuts, Hills Bros., and Kauai Coffee. As agency of record for these Massimo Zanetti brands, GKV is creating campaigns that include paid digital media, social media and enhanced website presence.

“We are thrilled to be working with GKV,” said Eric Van De Wal, senior vice president of sales & marketing for Massimo Zanetti. “GKV brings best-in-class creativity and strategy to drive brands forward. As we start developing campaigns for 2020, we can already see that GKV was the right choice for building our business and developing our brands’ equity.”

Unconquered in Baltimore has launched the “Back to Lacrosse” campaign for client Warrior Sports. According to Unconquered’s Jonathan Hanson, lacrosse and the rest of the sporting world abruptly stopped when COVID-19 took a foothold as players hunkered down and practiced from at home in isolation, away from teammates.

In an effort to inspire, excite, and build anticipation for a full return to lacrosse using their sponsored athletes, the agency developed the campaign to focus on the player as they prepare to come out of isolation and play with their team again.

Hanson said the campaign featured all eight sponsored athletes spread across the country, posing production challenges when combined with the restrictions of COVID.

“After our creative team locked in the concept and script, we created small remote teams in each city that were directed by our director from his home office in Maryland,” Hanson said. “Each team was sent a creative brief that contained a shot list, style guide, example imagery and voice over capture. The goal was to minimize the number of individual shooters and people on set.”

Warrior Sports image courtesy of Unconquered

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