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Yahoo Blocks Some E-Mail Accounts Until Users Turn Off Ad-Blocking Software

by | Nov 24, 2015

Yahoo is preventing some Yahoo Mail users from seeing their own e-mails until they turn off their ad-blocking software, reports The Washington Post.

The Post’s report, in part, added:

“Several reports have indicated that some U.S. users have tried to view their mail, only to receive a message from the site asking them to turn off their ad-blocking software first. In a statement to The Washington Post, a spokeswoman said, “At Yahoo, we are continually developing and testing new product experiences. This is a test we’re running for a small number of Yahoo Mail users.”

“The move could be seen as a reaction to the growing use of ad blockers, which people are installing on their devices to get away from annoying, sometimes invasive, often inconvenient advertisements. That’s spelled some trouble for Internet companies such as Yahoo and Google, as well as media companies, all of which depend on advertising revenue to fund their businesses.”

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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