Northern Virginia’s status as an East Coast tech hub got a major lift last week when Yext, a New York-based tech company that acts as an all-purpose information pipeline for businesses that advertise online, announced plans to hire 500 people during the next five years at a new office in Rosslyn, reports The Washington Post.

The Post post added that “Yext founder Howard Lerman said in a recent phone interview that his company chose the Arlington location to benefit from the area’s pool of skilled technology workers who hail from the government contracting ranks. There are no tax incentives involved, he said.

““Northern Virginia is a reservoir of untapped talent,” Lerman said. “I think it’s the quiet next Silicon Valley.”

“Yext is coming to Northern Virginia at a time when the region’s technology community appears to be on the rise. For years, it has been an engine of job creation, consistently outpacing its neighbors.

“The area has struggled for years with widespread office vacancies, leading local economic development boosters to aggressively recruit companies from elsewhere. They have succeeded with a string of influential corporations setting up offices and headquarters in places such as Rosslyn and Tysons, many of them lured by generous tax incentives. In addition, Crystal City is a winning site for half of Amazon’s second headquarters, something that has promised to deliver about 25,000 jobs.

“Yext plans to occupy the top three floors of 1101 Wilson Blvd. and display its logo on the Rosslyn skyline near buildings occupied by Deloitte, CEB and Nestle.

“The publicly traded company specializes in digital knowledge management technology, which small and large businesses use to connect their information to more than 150 digital platforms that consumers use to look up information about local businesses. Companies including Marriott, T-Mobile and Ben & Jerry’s use it to ensure that information about store locations, hours and product information is fully and accurately represented on platforms such as Google Maps, Facebook and Instagram. Most of the company’s customers come from the financial services and health-care industries.”

Read more on the Yext decision.

Leave a Reply

Your email address will not be published.