YouTube and Facebook dominate US social media landscape, states Pew study
A new Pew Research Center survey finds that YouTube and Facebook continue to dominate the social media landscape in the U.S., even as debates persist about the role of online platforms in public life, including concerns about censorship and youth well-being, reports Inside Radio.
The survey of 5,022 U.S. adults, conducted from Feb. 5 to June 18, 2025, shows that 84% of adults say they use YouTube and 71% use Facebook, making them the most widely used platforms. Half of adults report using Instagram, the only other service that reaches at least 50% of Americans.
Smaller portions of the public use TikTok and WhatsApp, at 37% and 32% respectively, while even fewer say they use Reddit, Snapchat or X, formerly known as Twitter. Three newer platforms — Threads, Bluesky and Truth Social — are used by about one-in-ten adults or fewer. The research also finds that YouTube remains the most widely used online platform among U.S. teens, mirroring its popularity among adults.
Pew’s long-term tracking shows continued growth for TikTok, Instagram, WhatsApp and Reddit.
More here.
