YouTube “dominates” April Nielsens, gains 29% year-over-year, states report

YouTube continued to see stronger results compared to other media companies in TV viewing share — 12.4%, up from 29% from a year ago (9.6%), according to the Nielsen Media Distributor Gauge for April. It was YouTube’s third straight month at the top of this chart, reports Television News Daily.

Second-place Walt Disney dropped 7% to 10.7% (versus 11.5% share a year ago). Disney did gain 0.2 percentage points from March of this year due to the NFL draft, the NCAA Women’s Basketball Championship and the first round of the NBA Playoffs. It also had April’s top entertainment TV series, “Grey’s Anatomy,” with 3.9 billion minutes.

Paramount, in third place, inched up 8.9% (from 8.8%) year-over-year.

NBCU was in fourth place — down 7% to 8.2% versus 8.9% a year ago — but up from 8.0% in March.

While there was growth from March of this year, Warner Bros. Discovery took a major hit in industry-wide share comparisons — sinking 17% to 6.7% share year-over-year.\

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