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Home » Stagwell Media LLC Adds SCOUT

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Stagwell Media LLC Adds SCOUT

by | May 1, 2017

The Stagwell Group, which is based in D.C., announced that its fund, Stagwell Media LLC acquired SCOUT, a full-service marketing communications firm focused on healthcare and consumer marketing.  SCOUT has offices in Atlanta, Chicago and San Diego and more than 140 employees.

According to a release, “SCOUT is a leader in the specialty pharmaceutical and rare disease space, as well a driving force in consumer marketing. “Adding SCOUT to our growing portfolio gives Stagwell a core platform in the competitive healthcare sector around which we can add even more capabilities,” said Mark Penn, Managing Partner and President of The Stagwell Group. “In addition, SCOUT’s consumer group has a unique process for humanizing brands, and is strongly focused on the ‘mom’ consumer who I believe are key to marketing success.”

 “SCOUT’s specialty healthcare group has a strong presence in the neurology and immunology space, as well as a strong portfolio of pharmaceutical clients and recently entered the medical device space. The core component of SCOUT’s consumer division is its Human Brand Method — finding meaningful connections between brands and people that drive profoundly relevant strategy and creative solutions.

“”It’s our combination of deep expertise in scientific marketing combined with a robust practice of insight-driven consumer marketing that makes SCOUT standout,” said Jennifer Brekke, CEO and Principal of SCOUT. “We embrace the opportunity to join a company like Stagwell who, in our view, is reinventing the agency holding company model. We were resolute in avoiding the typical holding company model with bureaucracy and overlapping agencies. We were drawn to Stagwell’s platform, which we see as nimble, progressive and focused on digital innovation.”

Terms of the deal were not disclosed. SCOUT’s leadership team will continue to manage agency operations.

This is Stagwell’s 11th investment in under two years. Other members of the Stagwell Group family include: research leader Harris Insights & Analytics, performance marketing firm PMX Agency, creative digital leader Code and Theory, strategic communications agency SKDKnickerbocker, entertainment research innovator National Research Group (NRG), public relations firm Finn Partners, communications agency Wye Communications, digital advocacy shop Targeted Victory, creative advertising consultancy Wolfgang and technology innovator Stagwell Technologies.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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