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A Sign of the Times: WAMU Radio Ends Traffic Reports

by | Nov 15, 2015

WAMU radio in D.C. is dropping morning rush-hour traffic reports to focus on news tied to transportation issues and major transportation events. One reason, stated the station, is they think “our tech-savvy audience is finding better traffic information from these than from radio reports. We also checked with our peers, and a number of other successful public radio stations in traffic-heavy markets do not deliver commuter traffic reports.”

The end of the traffic reports mean that station listeners will no longer hear Jerry Edwards, who has been a fixture on area television and radio outlets since 1984.

 

(Stay current on items of interest to communicators at Capitol Communicator, www.capitolcommunicator.com.)

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Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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