As NBC’s “Saturday Night Live” celebrates its 40 anniversary, AdAge has a story featuring “SNL’s 13 Best Fake Ads as Chosen by Real Ad Execs”
The story states that “Everyone has their favorite moments from “Saturday Night Live,” … (but) arguably, nothing has consistently defined the show as much as its fake commercials.”
According to the AdAge item, “Secretly, we all covet the opportunity to create work that SNL will spoof,” says Adam Tucker, president of Ogilvy & Mather Advertising New York. It’s a compliment, sure. And there’s a powerful business reason why: “The social currency a campaign can get from an SNL parody is marketing gold,” says Pete VonDerLinn, executive creative director at Partners & Napier.
A case in point, states the Ad Age story, is “Jim Carrey’s parody of Matthew McConaughey’s philosophical Lincoln MKC commercial. Yes, Carrey is making fun of McConaughey. He’s also saying “Lincoln” over and over again, in a way that embeds itself into the public consciousness. The real commercial got 2 million views on YouTube; Carrey’s version, more than 9 million — at no additional cost to the carmaker.”