The Washington, D.C., chapter of the American Marketing Association (AMADC), the fourth largest AMA chapter, has, states a release, “reorganized itself with a commitment to reframe the professional organization so that its meets and exceeds the expectations of its membership.”
In addition to longstanding professional education opportunities that allow AMADC members to acquire new skills, AMADC now also has introduced three new membership tracks:
- The CMO Leadership Circle is an invitation-only group for the region’s leading chief marketing officers. The group will convene four to five times a year to foster a meaningful dialogue among CMOs to understand how their c-suite peers are meeting the challenges of today’s marketplace;
- District Current, formerly the Young Professionals Group, was created specifically for new marketers to acquire skills that can help them progress and do so in an environment that is fun and engaging; and,
- AMADC will soon also unveil the Advanced Marketing Academy, which will offer a professional development program in partnership with the Georgetown University School of Continuing Studies. Georgetown students who are AMADC members receive a ten-percent tuition discount in addition to the program.
“Over the last several months, we have worked to map out a strategy to deliver better experiences for our members no matter where they happen to be in their career cycle,” said Mike Gardner, president of AMADC.
“AMADC now features three new pathways designed to serve as gateways to deepen marketers’ connection with the organization, and we’ll be unveiling new market research tools and resources in the coming weeks that provide members with fresh, relevant and valuable content that will allow them to become better at what they do.”
AMADC is also launching a new brand identity that, continued the release, demonstrates to membership AMADC’s renewed commitment to their personal and professional development. The new brand is a result of a six-month effort led by AMADC Agency of Record Bates Creative who led the creative direction and worked in partnership with The Gigawatt Group on a renewed messaging strategy for the organization. The new brand direction will be reflected in the new AMADC web site to be launched later this spring.