Federal government decision-makers and influencers report increases in smart-device use, time spent accessing news content online and webinar and event attendance, according to the 2015 Federal Media and Marketing Study (FMMS).

The survey by Market Connections, Inc., shows 90 percent of respondents using smart phones and tablets, up from 80 percent in 2014. More than six in 10 respondents (62 percent) report spending 15 minutes or more on an average work day accessing news content online, up from 47 percent in 2014.

After four years of declining event attendance, in 2015 more than half of respondents (55 percent) report attending at least one to three events in the past 12 months, compared with only 42 percent in 2014.

Webinar attendance has increased significantly in the past five years: Nearly half of respondents (48 percent) participated in no webinars in 2011, while two-thirds (67 percent) report attending at least one to three webinars in the past 12 months. More than one-quarter (27 percent) also rank webinars on the list of most trusted content.

More than 3,000 federal decision-makers and influencers take the annual survey, which aggregates data on consumption of and preferences for print, television, radio, mobile, social media and Internet-based news media. Demographic, job function and purchasing data allows cross-tabulation for media targeting and placements.

“New data this year continues to underscore the importance of online and mobile-friendly media. Online channels like streaming TV and music offer new opportunities to reach federal audiences.” said Lisa Dezzutti, President and CEO of Market Connections. “Preferred media channels for federal news and information reflect online, TV and print media, while government decision-makers rank white papers and case studies at the top of their list of most trusted content.”

For a copy of the report, click here.

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