World Federation of Advertisers Finds Many Members Say Their Marketing Campaigns No Longer Impacted by Coronavirus
“Guarded optimism” is how analysts at the World Federation of Advertisers characterize responses to the federation’s fourth tracking study on the impact the
Christina Radigan Joins OAAA as CMO
The Out of Home Association of America (OAAA) announced that Christina Radigan is being appointed Chief Marketing Officer. Radigan will oversee all marketing strategies
Up Close and Personal: Getting to Know Jim Lansbury, Co-Founder and Chief Creative Officer of RP3 Agency
Capitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic. In this profile we feature Jim Lansbury. Photography for
Pew Research Center Reports YouTube Becomes Important Source of News for Many Americans
YouTube has become an important source of news for many Americans reports the Pew Research Center, which adds that about a quarter of all
D.C.-Area Agency Updates: Raffetto Herman Strategic Communications, Avisa Partners, Bluetext and Karbo Communications
Raffetto Herman Strategic Communications announced that energy industry PR veteran Loretta Prencipe has joined the agency’s D.C. office. Prencipe, pictured above, is
PSA Campaign Launched to Combat Election Misinformation
The News Literacy Project (NLP) and The Open Mind Legacy Project (OMLP) released public service announcements, with the help of nonprofit marketing agency Five
Yes& Establishes the Edith Bullard Fellowship for Racial and Ethnic Diversity
Yes& established the Edith Bullard Fellowship for Racial and Ethnic Diversity. According to the agency, the fellowship “encourages professionals with diverse backgrounds and
Uncle Ben’s Becomes Ben’s Original
Uncle Ben’s has become Ben’s Original. According to NPR, Mars, Incorporated, based in McLean, VA, is changing the rice brand’s name,
RBG: “How One Person Can Make A Difference,” States Adweek Post
Rebecca Batterman offers a tribute to Ruth Bader Ginsburg in Adweek and a portion of it follows: When RBG entered law school in 1956,
NBC News Moves to State-of-the-Art Facility in D.C.
After more than 60 years at 4001 Nebraska Avenue, NW, in D.C., NBC News moved to a new facility in Washington, D.C,
Pay-TV Expected to Lose Most Subscribers Ever in 2020, Reports TV Technology
Even though TV watching has been up in 2020, when it comes to pay-TV subscriptions the numbers are historic in the wrong kind
U.S. Ad Economy Rises 5.9% In August, First Expansion Since March, Reports MediaPost
The U.S. advertising marketplace grew 5.9% in August — its first monthly year-over-year expansion since March, when the effects of the
More than 104 Million People Visited The Washington Post Website in August 2020
More than 104 million people visited The Washington Post website in August 2020, reports The Post, “representing a 15.1 percent increase from July
D.C.-Area Agency Updates: Grafik, Van Eperen and The Borenstein Group
Grafik Marketing Communications decided not to renew its office lease and the agency will stay virtual through the end of the year, “at a
New Report Provides Marketers Insights into U.S. Hispanic Consumers
Claritas released a report that gives marketers new insight into the U.S. Hispanic consumer, which today makes up 19% of the U.S.
