“Personalization” is ANA’s Marketing Word of the Year
Since 2014, the Association of National Advertisers surveyed its members to identify the marketing word of the year and the 2019 winner is “Personalization.
Caroline Patrickis, WJLA Washington, Wins TVNewsCheck’s Social Media Excellence Award for Media Talent
One morning a little less than a year ago, Caroline Patrickis, digital reporter for WJLA Washington, was scrolling through Reddit looking for stories to
D.C.-Area Updates: Stratacomm, Motion Picture Association and Big Whig Media
Stratacomm, a full-service, integrated communications agency in Washington, D.C., and Detroit, added six to its D.C. office: – Darius Booker joined as
WAMU and WWIN-FM Win November Radio Ratings in D.C. and Baltimore
According to dcrtv, radio ratings for November 2019, full day, age 6+, show: Washington, D.C.: 1) WAMU, 2) WTOP, 3) WMMJ, 4) WMAL,
Ruder Finn Names Monica Marshall and Meredith Isola to Leadership Positions in D.C. Office
Ruder Finn named two new leaders to its D.C. office. Monica Marshall, Global Head of RF Relate, now heads RF DC, bringing, states
Up Close and Personal: Getting to Know Elizabeth Phillips, Director, Creative Services at AARP Services
Capitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic. In this profile we feature Elizabeth Phillips. Photography for
Wishing You and Yours a Happy Thanksgiving
Washington Post to Use 5G Technologies That Could Define Future of News Reporting
The Washington Post announced plans to work with AT&T to bring 5G technologies to The Washington Post newsroom and to explore how
DDC Launches “Stay Local DC” Marketing Campaign
Destination DC (DDC) is embarking on a new consumer advertising and marketing campaign, Stay Local DC, promoting staycations in Washington, D.C. The official
Majority Of Ads That Failed Did So In First Second
The world’s first research on how the human brain responds to digital advertising, particularly mobile, finds that the majority (67 percent) of ads
Up Close and Personal: Getting to Know Melanie Cox, President of Spang TV in Richmond
Capitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic. In this profile we feature Melanie Cox. Photography for
Martin Agency Creates “First Christmas” Oreo Spot
Richmond-based The Martin Agency has created a holiday spot for Oreo that “centers around one of Santa’s elves who stops at a
Yes& Wins Two Washington Business Journal Corporate Philanthropy Awards
For the second year in a row, Yes& was honored to receive Corporate Philanthropy Awards from the Washington Business Journal in two small-
New Media Investment Group and Gannett Finalize Merger and Focus on Becoming Digital Media Powerhouse
New Media Investment Group and Gannett finalized their merger, putting top executives in position to move ahead with plans they believe will transform the
D.C. Agency Updates: Lounge Lizard, Banner Public Affairs and WBA Research
Lounge Lizard, an NYC-based web and digital marketing agency, has opened a D.C. office led by Jayme Birgy, shown above. According to
