Destination DC (DDC) is embarking on a new consumer advertising and marketing campaign, Stay Local DC, promoting staycations in Washington, D.C. The official marketing organization for the nation’s capital, DDC aims to increase visitation and overnight hotel stays when the average daily rate for hotel rooms is traditionally lower than other months.

The digital-only advertising strategy targets regional consumers with zip codes within one hour of D.C. Locals can expect to see emails, interactive digital and video units, paid search and paid social designed to market the promotion through February 28, 2020. The campaign includes three 30-seconds videos, created for ads on social media demonstrating how to get out and take advantage of what D.C. has to offer.

The digital advertising efforts support the goal of driving potential visitors to the Stay Local DC website, staylocaldc.com. On the landing page, consumers can connect with local businesses and explore itineraries, discounted experiences at various hotels, restaurants and attractions, upcoming weekend events, date ideas, hot restaurants and more.

“We’ve been targeting regional visitors for the last ten years through our Date Nights DC campaign,” said Robin McClain, senior vice president of marketing and communications. “Stay Local DC is now replacing that campaign, and advertising DC to regional consumers. The new campaign targets a wider regional audience with a broader message over a longer period than Date Nights DC.”

 

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