The BRINKdown Episode 1: The Science of (Great) Rapid Content Production
BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and
Up Close and Personal: Getting to Know Trevor Sloan, Wunderman
Capitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic. In this profile we feature Trevor Sloan. Photography for
Burson-Marsteller and Cohn & Wolfe Merge to Form Burson Cohn & Wolfe
Two big PR shops — Burson-Marsteller and Cohn & Wolfe — have been merged by holding company WPP to create Burson Cohn & Wolfe (BCW)
Discovery Communications Receives Clearance To Acquire Scripps Networks Interactive
Discovery Communications, Inc. announced that the Department of Justice has closed its investigation into Discovery’s proposed acquisition of Scripps Networks Interactive. “We are
D.C.-Area Agency Updates: JPA, Red Banyan and Creative Marketing Concepts
JPA Health Communications added Sara Dunn as a Senior Vice President in its D.C., office. Dunn has more than 15 years of health
AARP Research Finds 90 Percent of Adults 50+ Use Personal Technology To Stay Connected
Ninety-one percent of tech owners 50-plus say they use personal technology to keep in touch with family and friends, according to an
Six Lobbying and Public Affairs Firms Join to Create Potomac International Partners
Six small lobbying and public affairs firms are joining together to create Potomac International Partners. “We’ve merged six small firms together — six small,
Optimize Facebook Ads: A/B Testing
By Kristin Dyak, The Cyphers Agency Creating the perfect Facebook ad isn’t one-stop shopping. It takes creative elements, a calculated budget and
Brad Armstrong Named Interim Executive Director of Brandcenter in Richmond
Brad Armstrong was named interim executive director of the Brandcenter in Richmond as the school continues its search for a permanent replacement for Helayne
New Deal May Mean Ads Will Be More Effective and Less Annoying to Consumers
Madison Avenue is taking one more step in its ongoing quest to change how advertising is measured, states Variety, which added that as “TV’
Nominations for AAF DC’s 2018 Silver Medal Award Now Open
Nominations for AAF DC’s 2018 Silver Medal Award are now open. The American Advertising Federation’s Silver Medal Award Program was established in
Local D.C. News Website DCIST to be Operated by WAMU
DCIST, the local D.C. news website shut down by “billionaire Joe Ricletts in November, is returning thanks to two anonymous donors”, reports DCRTV,
Facebook Plans Changes to its Advertising Metrics
Facebook plans to make changes to the advertising metrics it reports in a move that will give advertisers greater transparency into the way they
Baltimore County Council Provides More than $1.4 Million to Sinclair Broadcast Group
“In an effort to retain Hunt Valley-based conservative-leaning TV news conglomerate Sinclair Broadcast Group, Baltimore County lawmakers have endorsed a state loan
Crosby Marketing Communications Adds Sarah Honig as a Director, Senior Strategist
Crosby Marketing Communications announced that Sarah Honig has joined the agency as a Director, Senior Strategist. She will play an important role in the
