Sinclair Seeks Applications for its Broadcast Diversity Scholarship Fund
Sinclair Broadcast Group, Inc. is accepting applications for the second year of its Broadcast Diversity Scholarship Fund. The $500,000 scholarship fund was established
Daniel Campbell Joins Crosby Marketing as Associate Digital Program Manager
Crosby Marketing Communications has further expanded its digital marketing team with the addition of Daniel Campbell as Associate Digital Program Manager. His work will
Lorri Christou Joins Choice Hotels as VP/PR and External Affairs
Choice Hotels, based in Rockville, Md, hired Lorri Christou as VP of PR and external affairs, reports PRWeek. The PR Week report, in part,
WHITE64 Creates New Division Called WHITE64 Motors as a Holiday Promotion
WHITE64, based in Tysons, Va, created a holiday promotion that, they state, is “particularly clever, innovative, highly creative, unique and funny. In a parody
The Power of Brand Engagement
By Anna Forbes, The Cyphers Agency In 2016, our culture has been defined as “participatory,” especially online. Recent research reveals that consumers feel rewarded
TV Advertising About to Change Fundamentally
TV and the advertising it carries will, over the next five years, be completely digital, writes Tom Goodwin in Adweek. According to Goodwin, “Our
Honoring a Beloved Holiday Trend: The Ugly Sweater
By The Cyphers Agency To most, the ugly sweater craze seems to have popped up out of nowhere over the last few years. But,
NFL Players Association to Give Startups Free Marketing and Licensing Deals
According to the Washington Business Journal, the D.C.-based NFL Players Association is offering entrepreneurs something other investors can’t: NFL players. The
Washington Capitals’ Alex Ovechkin Stars in Ad Delivering Pizza
Washington Capitals star Alex Ovechkin has many talents, but pizza and comedy may be further down the list than hockey, scoring goals, and iconic,
D.C. Agency Updates: Hill+Knowlton, GMMB and Story Partners
Hill+Knowlton Strategies hires Richard Keil as an executive vice president in its global corporate practice focusing on media relations, crisis and public affairs.
Newspapers Reach 69% of the U.S. Population Monthly
“Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they’d tell you that nothing could be
Facebook Fighting Fake News
Facebook is rolling out new features to combat fake news on its platform, including flagging disputed stories, following a wave of criticism at the
PRSA-NCC Presents Honors at Chapter’s Holiday Party; DCAYA Recognized
PR practitioners gathered at Toro Toro in D.C. on Dec. 6 to celebrate the holidays at an annual holiday party hosted by the
Washington Post is “Profitable and Growing” States Publisher
A New York magazine piece in June detailing Washington Post’s Jeff Bezos/Martin Baron-era innovations came with an acknowledgement that Bezos’ post-
More Ads Delivered Through Connected TVs, States WSJ
As more Americans employ web-connected TVs and start growing more accustomed to watching shows on demand through apps instead of cable, more ad
