Crosby Takes Seven ‘Best in Maryland’ Awards in PRSA Competition
Crosby Marketing Communications, a nationally recognized integrated marketing communications firm, won seven awards in the 2016 Best in Maryland competition of the Maryland Chapter
Publishers Take On Ad-Agency Roles With Branded Content, States Wall Street Journal
A New York Times Co. staffer recently spent weeks digging into a technology company, visiting engineering departments and interviewing executives to ferret out the
List of Overrated Careers Hits Close to Home for Communicators
What do careers as advertising account manager, public relations executive, photographer and broadcaster have in common? The answer is that these four careers, and
Under Armour Ad with Michael Phelps is Adweek’s Best Ad of 2016
Adweek’s best ad of 2016 pulled a remarkable disappearing act, taking one of the world’s most famous athletes and dramatizing his solitude,
News Media News: Gracia Martone, Jeff Ballou and David Fahrenthold
TEGNA Inc. president and CEO Gracia Martore was honored with a CEO Lifetime Achievement Award from the Washington Business Journal. Martore was presented the
Consumers Cutting Broadband Internet Services
When you think of cord cutting, you undoubtedly think of people giving up their subscriptions to pay TV in order to save money. But
Washington Post Marketing Itself as Testing Ground for Video Ads, States Adweek
One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick
Facebook Finds More Flaws in its Ad Stats, States Ad Age
Facebook found more flaws in its ad stats and is making changes to give advertisers more accurate numbers, reports Ad Age. According to Ad
Gaming Spots and Super Bowl Ads Account for Six of the Top-10 Spots on Adweek and Google’s 2016 YouTube Ads Leaderboard
Gaming spots and Super Bowl commercials racked up massive view counts on YouTube in 2016, accounting for six of the 10 slots on Adweek
Sinclair Set to Start TBD, an Internet-Based Diginet, in 2017
Sinclair Broadcast Group announced the upcoming launch of TBD, what it calls “a pioneering new over-the-air TV network that will deliver fresh
D.C. Agency Updates: Spectrum, Ketchum, SteerPoint Marketing and OmniStudio
John Seng, founder of Spectrum Science Communications, announced that Jonathan Wilson will succeed him as CEO. Wilson joined Spectrum as president in 2014 and
In the Spotlight: PR News Names Five to its Hall of Fame
Each December at its Winter Awards luncheon in Washington, D.C., PR News inducts into its Hall of Fame PR professionals who, stated PR
Adults Over 50 Getting Smartphone Savvy States New AARP Report
AARP issued the latest results from its Attitude, Trend & Opinion (ATOM) module, which includes ongoing research on technology ownership and usage among people
Top-Three Cable Choices for Millennials are ESPN, Adult Swim and AMC
Millennials watch less traditional television than their older counterparts, and that’s true for cable as well as broadcast, where the top networks among
More Than Half Video Viewings Now on Mobile
More than half of all video viewing is now happening on mobile, and most of those views come from phones, not tablets: That’s
