fbpx

Home » Facebook Finds More Flaws in its Ad Stats, States Ad Age

Meta is pulling the plug on podcasts just a year after their launch on Facebook.

Facebook Finds More Flaws in its Ad Stats, States Ad Age

by | Dec 11, 2016

Facebook found more flaws in its ad stats and is making changes to give advertisers more accurate numbers, reports Ad Age.

According to Ad Age:

“This time Facebook said it will tweak how it estimates the potential audience size for new campaigns, an area where advertisers have been saying the figures seemed off.

“”We are updating how we calculate the numbers that appear in our estimated reach tool — found when creating an ad,” Facebook said in a blog post on Friday.

“”We’re improving our methodology for sampling and extrapolating potential audience sizes,” Facebook said. “This will help to provide a more accurate estimate for a given target audience and to better account for audiences across multiple platforms”

“Facebook is also updating how it reports the number of reactions to live videos — when people click emojis to register their opinions about the content. And it said it found an error in how it counts likes and shares on posts.

“It’s the third time since November that Facebook has disclosed reporting errors on metrics that advertisers rely on to plan or measure their campaigns.”

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *


Sponsors

Brand Creep

Don't tell the lawyers

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE