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PRSA NCC, the nation’s largest Chapter of the Public Relations Society of America, (PRSA), announced its incoming leaders for 2023. The 2023 board will be led by Leah Dergachev, MBA, Head of External Communications at Olive. “PRSA NCC has historically brought together...
Eric Lent has joined Guru as Director, Client Development & Strategic Partnerships. The marketing agency is a bicoastal Certified B Corp focused on purpose-driven brands & organizations. Lent joins from Merrick Towle Creative where he held a similar role....
Doreen Gentzler’s last day on-air on NBC4 in Washington, D.C., was November 23, concluding a 33-year career. In an interview with WTOP, she said she does not know what it’s going to feel like Monday morning, when she wakes up and does not have to go to work. “It’s...
By Andy Lock, Response Labs In CRM and loyalty marketing, we talk a lot about personalization, the idea of making communications to a customer as specific as possible to that individual. It can be as simple as inserting personal details like name or reward points...
By Brianna Martin, Mighty Citizen The last few years have been rough. You’ve been weathering the storm for years now with no idea what’s coming next. It’s tempting to give in to the thought that you simply can’t plan your communications for next year because what’s...
The Agile Brand Guide to Customer Journey Orchestration by Greg Kihlström is the latest in the Agile Brand Guides series Customer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels, and...
Washington Women in Public Relations (WWPR) awarded the inaugural Kate Perrin Service Award to Kate Perrin. The new award, named in honor of its first recipient, recognizes those who demonstrate significant commitment to WWPR through their time, actions, talents and...
Crosby Marketing Communications has promoted Gillian Pommerehn and Carrie Dooher to Executive Vice President. Pommerehn, left in photo, will serve as Executive Vice President, PR & Reputation Management. As the firm’s chief public relations strategist for the past...
Facebook parent company Meta is laying off 11,000 employees, marking the most significant job cuts in the tech giant’s history. According to CNN, the job cuts come as Meta confronts a range of challenges to its core business and makes an uncertain and costly bet on...
Irene Noguchi, based in D.C., is joining NPR as Executive Producer of the Enterprise Storytelling Unit, NPR's home for ambitious long-form narrative storytelling and audio documentaries. The ESU's award-winning teams produce Embedded, Invisibilia, Rough Translation...
PRSA NCC, the nation’s largest Chapter of the Public Relations Society of America, (PRSA), announced its incoming leaders for 2023. The 2023 board will be led by Leah Dergachev, MBA, Head of External Communications at Olive. “PRSA NCC has historically brought together...
Eric Lent has joined Guru as Director, Client Development & Strategic Partnerships. The marketing agency is a bicoastal Certified B Corp focused on purpose-driven brands & organizations. Lent joins from Merrick Towle Creative where he held a similar role....
Doreen Gentzler’s last day on-air on NBC4 in Washington, D.C., was November 23, concluding a 33-year career. In an interview with WTOP, she said she does not know what it’s going to feel like Monday morning, when she wakes up and does not have to go to work. “It’s...
By Andy Lock, Response Labs In CRM and loyalty marketing, we talk a lot about personalization, the idea of making communications to a customer as specific as possible to that individual. It can be as simple as inserting personal details like name or reward points...
By Brianna Martin, Mighty Citizen The last few years have been rough. You’ve been weathering the storm for years now with no idea what’s coming next. It’s tempting to give in to the thought that you simply can’t plan your communications for next year because what’s...
The Agile Brand Guide to Customer Journey Orchestration by Greg Kihlström is the latest in the Agile Brand Guides series Customer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels, and...
Washington Women in Public Relations (WWPR) awarded the inaugural Kate Perrin Service Award to Kate Perrin. The new award, named in honor of its first recipient, recognizes those who demonstrate significant commitment to WWPR through their time, actions, talents and...
Crosby Marketing Communications has promoted Gillian Pommerehn and Carrie Dooher to Executive Vice President. Pommerehn, left in photo, will serve as Executive Vice President, PR & Reputation Management. As the firm’s chief public relations strategist for the past...
Facebook parent company Meta is laying off 11,000 employees, marking the most significant job cuts in the tech giant’s history. According to CNN, the job cuts come as Meta confronts a range of challenges to its core business and makes an uncertain and costly bet on...
Irene Noguchi, based in D.C., is joining NPR as Executive Producer of the Enterprise Storytelling Unit, NPR's home for ambitious long-form narrative storytelling and audio documentaries. The ESU's award-winning teams produce Embedded, Invisibilia, Rough Translation...
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