OH, THAT’S GOOD: My Hopes And Dreams Are Headed for the Dumpster Matt Smith November 12, 2019 Agency, Oh, That's Good, Top Right SponsoredBy Matt Smith We are currently in a “clean out the office” mode at SmithGifford. The reason is because, I have to admit, the place is a bit of mess. Years of “I will get to that soon” and...
Mark DeVito, President of Beyond Definition, to Present at BIMS 2019 Sponsored November 11, 2019 Agency, B to B, Top Right SponsoredMark DeVito, partner and president of Beyond Definition, will speak at the 2019 Business Information and Media Summit (BIMS) taking place at the Margaritaville Hollywood Beach Resort in Hollywood, FL, from...
Communicators: Is it Time for TikTok? Jeff Davis November 10, 2019 Communications, Digital, Social Media, Top Right SponsoredBy Jeffrey Davis, APR To really understand the TikTok world of short videos you have to immerse yourself into the culture. Endless swiping takes you through video rants, pranks and confessions. There...
Staying Ahead of the Curve: The New Role for the Communicator Phil Rabin November 4, 2019 Communications, Insights, Top Right SponsoredBy Phil Rabin In today's world, everyone can be a reporter, photographer and, if they choose, their own "media" outlet. So where does that leave professional communicators? The opening speaker at the...
The Big Three of Old School Marketing (Part 2) Sponsored October 29, 2019 Agency, Insights, Marketing, Top Right SponsoredBy Pieter Bickford In part one, I talked about the first step in engaging your customers: grab them. In part two, we’ll be covering the other two elements to engagement: surprise them and move them. How...
D.C. Agency Updates: Levick, Sensis and Yes& Capitol Communicator October 24, 2019 Agency, Top Right SponsoredChina Telecom’s U.S. unit hired D.C.-based Levick Strategic Communications for a public affairs campaign and crisis communications counsel/support/services on an as-needed basis, according to the...
Kevin Plank to Step Down as Under Armour CEO; Will Become “Brand Chief” Jeff Davis October 22, 2019 B to C, Communications, Top Right SponsoredUnder Armour's chairman and CEO Kevin Plank will be stepping down from the position in January 2020, Under Armour officials announced. Plank, who has worked as CEO since founding the company in Maryland in...
The Big Three of Old School Marketing (Part 1) Sponsored October 18, 2019 Agency, B to C, Insights, Marketing, Top Right SponsoredBy Pieter Bickford Connecting with your audience is hard! How many times have you published new content to your website, channel, or feed to be met with no response? In my career as a broadcast journalist...
Crosby Donates 712 Hours and $20,000 to Local Charities in Annual Day of Service Sponsored October 16, 2019 Agency, Top Right SponsoredContinuing a seven-year tradition, Crosby Marketing Communications recently held its annual Inspiring Actions That Matter™ Day of community service. Crosby’s 89 employees spent the day performing 712...
D.C. Agency Updates: Fenton, Design Army and Porter Novelli Capitol Communicator October 16, 2019 Agency, Awards, Design, Top Right SponsoredRachel Henderson joined Fenton's D.C. office as Senior Vice President of Corporate Social Good. According to Fenton, Henderson, shown above, brings the agency deep expertise in impact-oriented communications...
