Kevin Plank to Step Down as Under Armour CEO; Will Become “Brand Chief” Jeff Davis October 22, 2019 Advertising, B to C, Communications, Top Center SponsoredUnder Armour's chairman and CEO Kevin Plank will be stepping down from the position in January 2020, Under Armour officials announced. Plank, who has worked as CEO since founding the company in Maryland in...
Stop the Presses! Is USA Today’s Print Edition Headed for History as Focus Shifts to Digital? Capitol Communicator October 21, 2019 Insights, Top Center SponsoredUSA Today and its digital sites are about to undergo a major restructuring that will include building up digital marketing while phasing out the print edition, states Poynter. According to Poynter, the deal...
Washington Post Website Had Digital Audience of 88.7 Million in September Capitol Communicator October 21, 2019 Digital, Insights, Media, Top Center SponsoredThe Washington Post website had a digital audience of more than 88 million in September 2019, reports The Post, adding that this represents an audience growth "of 3.7 percent year-over-year, according to...
Design Army Launches “Eyes Say More than Words” Campaign for Georgetown Optician Capitol Communicator October 19, 2019 Advertising, B to C, Marketing, Top Center SponsoredThe Washington D.C.-based agency Design Army has established "a fabulously quirky history with the brand stretching back to the long-form ad, “Our Family Knows Glasses,” one of Adweek’s favorite...
U.S. Army Targets Gen Zers in New “What’s Your Warrior?” Marketing Campaign Capitol Communicator October 15, 2019 Marketing, Top Center SponsoredThe U.S. Army will launch a marketing campaign, "What's Your Warrior?", in November that showcases the opportunities for today's youth to achieve their goals in America's largest military branch. The...
Women in Marketing Making C-Suite Gains Capitol Communicator October 15, 2019 B to B, Marketing, Top Center SponsoredWomen are making gains in the C-suite, at least when it comes to top marketing jobs, reports Ad Age. The Ad Age item added that of the marketing leadership appointments made in the first half of the year,...
ADWKDC 2019: D.C.-Based Brands Find Success Tied to Purpose RP3 Agency October 10, 2019 Advertising, Agency, Insights, Top Center Sponsored“A good journalist friend of mine who covers the D.C. business sector told me ‘In Silicon Valley, the main focus is money whereas, in Washington, D.C., businesses are more driven by purpose.’” With...
WWPR Names Three Finalists for Woman of the Year Award Capitol Communicator October 9, 2019 Awards, PR, Top Center Sponsored1 CommentWashington Women in Public Relations (WWPR) announced the three finalists for its Woman of the Year Award. This 2019 year marks the 30th anniversary since WWPR introduced the award, which was created to...
Layoffs at ‘Sports Illustrated’ Spark “Rebellion” by Staff, Reports NPR Capitol Communicator October 7, 2019 Media, Top Center SponsoredThe "revered" 65-year-old Sports Illustrated magazine is in a state of bedlam, reports NPR, as managers told staff members last week "that about half the newsroom would be laid off, according to two people...
TBC Designs Brand Identity for University of Maryland Global Campus (and Moves); News from clean.io, idfive and Vitamin Jeff Davis October 3, 2019 Advertising, Agency, Top Center SponsoredUniversity of Maryland University College has a new name: University of Maryland Global Campus with a new brand identity package created by Baltimore-based TBC. Maryland Governor Larry Hogan signed the law...
