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Higher Logic announced that CEO and Co-Founder Rob Wenger, pictured above, is taking on a new role as executive chairman and has appointed Kevin Boyce as chief executive officer and a member of its board of...

Integrated marketing agency, The Cyphers Agency, has been selected to represent two national brands: the American Frozen Food Institute (AFFI) and the Government Employees’ Benefit Association (GEBA), as...

Fake news is on the increase and the result is significantly reduced trust, reports D S Simon Media, which added, that’s why "authenticity for a brand or non-profit has never been more important. But how do...

Evidence-based decisions. This phrase has gained popularity in the public sphere, reflecting a desire for people to base their actions on proof that they have a reason to expect a certain outcome....

Fors Marsh Group (FMG) again partnered with the First Amendment Center of the Freedom Forum Institute, a programming and education partner of the Newseum, pictured above,  to conduct the annual State of...

Few fields have been as radically transformed by people’s access to the internet as survey research and consumer insight mining. The web has enabled surveys to be inexpensively developed and distributed to...

By David Ketchum, CEO and Founder at Current Asia WeChat for consumer and brand marketing is not new, but now increasingly B2B companies are contacting us to find out how to make WeChat work for them. The...

If you are one of the millions of Americans who has cut the cord from cable or other traditional pay TV providers in exchange for streaming services such as Netflix, you are about to find yourself with a lot...

Crosby Marketing Communications promoted Amy Hitt to the newly created position of Senior Vice President, Director of Operations. In her new role, she will help oversee the agency’s day-to-day operations,...

By Bryan Brown and Len Sullivan Virtual Reality has grown a lot in the last year. Companies like Microsoft, Google, and Apple are all beginning to take notice and make products that are more accessible and...