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The Herald Group adds Bill Bertles as partner on its executive team and will lead the firm’s business development efforts. Bertles, above, comes to The Herald Group following a 25-year tenure growing DDC Public Affairs into a global communications agency. Bertles is a...
Bill Holleran, founder and president of Holleran Communications, Gaithersburg, MD, died on November 2 at age 73. Joyce Bosc, president and CEO of Boscobel Marketing Communications, shared the following tribute: Bill was a master wordsmith and excellent communicator in...
Crosby Marketing Communications announced its latest group of six Anne Arundel Community College students to participate in the Crosby Marketing Scholars Program. Started in 2022, the $100,000 scholarship program seeks to create greater opportunities for students from...
Spectrum Science, a D.C.-based integrated healthcare and scientific marketing, communications and media firm focused on the pharmaceutical, biotech and broader life science industries, announced the acquisition of CrowdPharm, a full-service healthcare advertising...
By Response Labs Response Labs has added Sakia, a CRM strategist with 10+ years of success designing and implementing customer engagement strategies. She’s skilled in adapting to changing priorities, building strong relationships, and driving revenue growth through...
By Response Labs In the dynamic landscape of digital marketing, one strategy stands out as a true game-changer: customer segmentation and targeting through a robust Customer Relationship Management (CRM) system. At Response Labs, we understand the immense potential...
By Josh Greene, The Mather Group This month’s Chaos Index sits at 61, a slight increase over last month’s score. This is mostly due to one factor, detailed below. October saw a very specific trend: an increase in new pages created and published - which subsequently...
"Excited and honored" vs. "incredibly sad and ridiculous" A decision by Visit Baltimore, the city's official sales and marketing arm, to select Tampa-based Spark as its creative marketing agency of record has generated a backlash from members of the local creative...
The Ad Council and the D.C.-based National Highway Traffic Safety Administration (NHTSA) released new public service advertisements (PSAs) in support of the ongoing Distracted Driving Prevention campaign, which focuses on raising awareness of the dangers of using a...
The U.S. Department of Commerce's Minority Business Development Agency (MBDA) selected Social Driver as the recipient of the National Minority Enterprise Development Week Minority Marketing and Communication Firm of the Year Award. According to a release, the MBDA, "a...
The Herald Group adds Bill Bertles as partner on its executive team and will lead the firm’s business development efforts. Bertles, above, comes to The Herald Group following a 25-year tenure growing DDC Public Affairs into a global communications agency. Bertles is a...
Bill Holleran, founder and president of Holleran Communications, Gaithersburg, MD, died on November 2 at age 73. Joyce Bosc, president and CEO of Boscobel Marketing Communications, shared the following tribute: Bill was a master wordsmith and excellent communicator in...
Crosby Marketing Communications announced its latest group of six Anne Arundel Community College students to participate in the Crosby Marketing Scholars Program. Started in 2022, the $100,000 scholarship program seeks to create greater opportunities for students from...
Spectrum Science, a D.C.-based integrated healthcare and scientific marketing, communications and media firm focused on the pharmaceutical, biotech and broader life science industries, announced the acquisition of CrowdPharm, a full-service healthcare advertising...
By Response Labs Response Labs has added Sakia, a CRM strategist with 10+ years of success designing and implementing customer engagement strategies. She’s skilled in adapting to changing priorities, building strong relationships, and driving revenue growth through...
By Response Labs In the dynamic landscape of digital marketing, one strategy stands out as a true game-changer: customer segmentation and targeting through a robust Customer Relationship Management (CRM) system. At Response Labs, we understand the immense potential...
By Josh Greene, The Mather Group This month’s Chaos Index sits at 61, a slight increase over last month’s score. This is mostly due to one factor, detailed below. October saw a very specific trend: an increase in new pages created and published - which subsequently...
"Excited and honored" vs. "incredibly sad and ridiculous" A decision by Visit Baltimore, the city's official sales and marketing arm, to select Tampa-based Spark as its creative marketing agency of record has generated a backlash from members of the local creative...
The Ad Council and the D.C.-based National Highway Traffic Safety Administration (NHTSA) released new public service advertisements (PSAs) in support of the ongoing Distracted Driving Prevention campaign, which focuses on raising awareness of the dangers of using a...
The U.S. Department of Commerce's Minority Business Development Agency (MBDA) selected Social Driver as the recipient of the National Minority Enterprise Development Week Minority Marketing and Communication Firm of the Year Award. According to a release, the MBDA, "a...
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