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The State of Maryland has a new program to encourage more Maryland workers to save for a more secure retirement and Baltimore agencies Kapowza and the C-360 Agency are on board to help spread the word about MarylandSaves, a new workplace savings program sponsored by...
According to a recent report by John Arnold and Jay Pattisall, principal analysts at Forrester, fifty-nine percent of B2B marketing decision-makers now say that they are planning to increase marketing spend on outsourced services. This new investment mindset, combined...
M&A Advisory firm Clare Advisors (www.clareadvisors.com) announced that it served as financial advisor to Engage, LLC, a D.C.-based digital media agency, in its sale to Forbes Tate Partners (FTP), a wholly owned subsidiary of Public Policy Holding Company (PPHC)....
Kristen Cavallo, CEO of Richmond-based ad firm The Martin Agency, has been promoted to global CEO of MullenLowe Group and will serve in both positions, Interpublic Group (IPG) announced. IPG, states Virginia Business, is one of the “Big Four” advertising companies,...
To further strengthen its strategic consulting capabilities, Crosby Marketing Communications has added Donna Merz Cargas as Vice President, Senior Strategist. It also promoted Chris Coelho to Vice President, Digital Marketing. Cargas will support Crosby’s growing body...
By Andy Lock, Response Labs In CRM and loyalty marketing, we talk a lot about personalization, the idea of making communications to a customer as specific as possible to that individual. It can be as simple as inserting personal details like name or reward points...
-- Pros share SEO tips at Mid-Atlantic Marketing Summit -- This post, presented in Axios Smart Brevity style as taught by Mike Allen during the Summit, is 388 words, a 2-minute, 50-second read. As tempting as it sounds, SEO will not deliver instant results. No...
By Juliana Spadaro, Marketing Analyst, Response Labs Understanding and communicating data is an increasingly valuable skill. In business and marketing, data is critical in making sound strategic decisions. Of course, data alone doesn’t always lead to a decision. Let...
According to a study of more than 300 marketers conducted by SetUp, a company that matches brands with marketing agencies, 38% of U.S. advertisers say they are likely to sever ties with their current ad agency within the next six months. That's up from the 30% of...
Integrated marketing agency Yes& announced a merger with Lipman Hearne, a Chicago-based marketing firm well-known for their expertise in higher education and philanthropy marketing. According to a release, the two firms are joining forces "to combine Yes&’s...
The State of Maryland has a new program to encourage more Maryland workers to save for a more secure retirement and Baltimore agencies Kapowza and the C-360 Agency are on board to help spread the word about MarylandSaves, a new workplace savings program sponsored by...
According to a recent report by John Arnold and Jay Pattisall, principal analysts at Forrester, fifty-nine percent of B2B marketing decision-makers now say that they are planning to increase marketing spend on outsourced services. This new investment mindset, combined...
M&A Advisory firm Clare Advisors (www.clareadvisors.com) announced that it served as financial advisor to Engage, LLC, a D.C.-based digital media agency, in its sale to Forbes Tate Partners (FTP), a wholly owned subsidiary of Public Policy Holding Company (PPHC)....
Kristen Cavallo, CEO of Richmond-based ad firm The Martin Agency, has been promoted to global CEO of MullenLowe Group and will serve in both positions, Interpublic Group (IPG) announced. IPG, states Virginia Business, is one of the “Big Four” advertising companies,...
To further strengthen its strategic consulting capabilities, Crosby Marketing Communications has added Donna Merz Cargas as Vice President, Senior Strategist. It also promoted Chris Coelho to Vice President, Digital Marketing. Cargas will support Crosby’s growing body...
By Andy Lock, Response Labs In CRM and loyalty marketing, we talk a lot about personalization, the idea of making communications to a customer as specific as possible to that individual. It can be as simple as inserting personal details like name or reward points...
-- Pros share SEO tips at Mid-Atlantic Marketing Summit -- This post, presented in Axios Smart Brevity style as taught by Mike Allen during the Summit, is 388 words, a 2-minute, 50-second read. As tempting as it sounds, SEO will not deliver instant results. No...
By Juliana Spadaro, Marketing Analyst, Response Labs Understanding and communicating data is an increasingly valuable skill. In business and marketing, data is critical in making sound strategic decisions. Of course, data alone doesn’t always lead to a decision. Let...
According to a study of more than 300 marketers conducted by SetUp, a company that matches brands with marketing agencies, 38% of U.S. advertisers say they are likely to sever ties with their current ad agency within the next six months. That's up from the 30% of...
Integrated marketing agency Yes& announced a merger with Lipman Hearne, a Chicago-based marketing firm well-known for their expertise in higher education and philanthropy marketing. According to a release, the two firms are joining forces "to combine Yes&’s...
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