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By Andy Locke, Response Labs Discounts can be a double-edged sword. They drive sales, but overuse can erode profit margins and cheapen the perceived value of your brand. So, when it comes to your top loyalty members, should you keep the discounts flowing freely? And...
Strategic communications consultancy Gladius Communications, based in Chapel Hill, North Carolina, acquired D.C.-based defense and aerospace technology communications firm Marcoux Strategies. According to a release, "Gladius is a strategic and transformation...
West Cary Group, based in Richmond, secured a two-year cooperative contract with the University of Virginia (UVA). Services include creative, branding, strategy, analysis, media buying, marketing, multimedia, public relations services, and digital campaigns that align...
Baltimore-based creative agency TBC announced three major milestones: the agency’s 50th anniversary, the transition of agency ownership to its CEO, Nichole Baccala Ward and the retirement of co-founder Allan Charles. Ward is the first sole owner of the agency in its...
By Robb Lee, SVP, Integrated Services at Yes& When it comes to AI, common feelings emerge: intimidation, fear, and empowerment just to name a few. Some are hesitant to admit they use AI, while others worry about standing out in a sea of AI-driven content. Yet,...
Crosby Marketing Communications (Crosby), a leading integrated marketing agency, and Montage Marketing Group (Montage), a small business dedicated to authentically engaging diverse audiences, have established a Mentor-Protégé relationship approved by the U.S. Small...
O2 Investment Partners, through Orchestra, has made an investment in and partnered with D.C.-based Civitas Public Affairs Group. Civitas, states a release, "is a leading bipartisan policy and strategy advisory firm that works with many of the nation’s largest...
Omnicom announced its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired Reston, VA-based LeapPoint, a digital advisory firm focused, states a release, on helping organizations "improve the orchestration and performance of their entire...
D.C.-based Glen Echo Group announced that Katie Barr, current COO and EVP, has been elevated to President. In addition to this leadership role, Barr will also work closely with Orchestra partners, representing the firm’s tech and innovation capabilities across the...
The Alpine Group, based in D.C., announced that Keenan Austin Reed will be the firm’s Chief Executive Officer effective January 1, 2025. She will succeed Les Spivey, who has served as CEO and Managing Principal for over five years and will, states a release,...
By Andy Locke, Response Labs Discounts can be a double-edged sword. They drive sales, but overuse can erode profit margins and cheapen the perceived value of your brand. So, when it comes to your top loyalty members, should you keep the discounts flowing freely? And...
Strategic communications consultancy Gladius Communications, based in Chapel Hill, North Carolina, acquired D.C.-based defense and aerospace technology communications firm Marcoux Strategies. According to a release, "Gladius is a strategic and transformation...
West Cary Group, based in Richmond, secured a two-year cooperative contract with the University of Virginia (UVA). Services include creative, branding, strategy, analysis, media buying, marketing, multimedia, public relations services, and digital campaigns that align...
Baltimore-based creative agency TBC announced three major milestones: the agency’s 50th anniversary, the transition of agency ownership to its CEO, Nichole Baccala Ward and the retirement of co-founder Allan Charles. Ward is the first sole owner of the agency in its...
By Robb Lee, SVP, Integrated Services at Yes& When it comes to AI, common feelings emerge: intimidation, fear, and empowerment just to name a few. Some are hesitant to admit they use AI, while others worry about standing out in a sea of AI-driven content. Yet,...
Crosby Marketing Communications (Crosby), a leading integrated marketing agency, and Montage Marketing Group (Montage), a small business dedicated to authentically engaging diverse audiences, have established a Mentor-Protégé relationship approved by the U.S. Small...
O2 Investment Partners, through Orchestra, has made an investment in and partnered with D.C.-based Civitas Public Affairs Group. Civitas, states a release, "is a leading bipartisan policy and strategy advisory firm that works with many of the nation’s largest...
Omnicom announced its precision marketing division, Omnicom Precision Marketing Group (OPMG), acquired Reston, VA-based LeapPoint, a digital advisory firm focused, states a release, on helping organizations "improve the orchestration and performance of their entire...
D.C.-based Glen Echo Group announced that Katie Barr, current COO and EVP, has been elevated to President. In addition to this leadership role, Barr will also work closely with Orchestra partners, representing the firm’s tech and innovation capabilities across the...
The Alpine Group, based in D.C., announced that Keenan Austin Reed will be the firm’s Chief Executive Officer effective January 1, 2025. She will succeed Les Spivey, who has served as CEO and Managing Principal for over five years and will, states a release,...
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