Agency

By Steve Adams, The Cyphers Agency Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be to convince media to attend an event. Unless...

The internet is always expanding, and one recent area of growth has been 3D experiences. This growth of 3D content is aided by companies like Sketchfab, Mozilla and Microsoft, who have all  built dedicated...

Kristen Cavallo, CEO of Richmond-based The Martin Agency, was named Ad Age 2019 Executive of the Year.  In recognizing Cavallo, Ad Age stated: “When a woman is tapped for leadership, it’s often in a...

David Harrison of Harrison Communications and Greg Abel of Abel Communications helped get the Wayland Baptist University's Flying Queens, the Texas school's famed women's basketball program, enshrinement in...

Corporate communications and marketing leaders who hire public relations and other communications agencies overwhelmingly rely on their knowledge and experience, and the word-of-mouth of peers, when selecting...

The National Rifle Association is suing its longtime advertising and marketing representatives at Oklahoma City-based Ackerman McQueen, accusing it of withholding billing information and breaching their...

Publicis Groupe SA made "its boldest move yet into digital marketing" with the French advertising group’s $4.4 billion purchase of Alliance Data Systems Corp.’s Epsilon unit, reports Bloomberg, which added...

By Matt Smith It’s extremely difficult to craft meaningful, impactful and engaging advertising when you don’t have an identifiable product or service to promote. I know that sounds odd—all advertising...

Jennifer Kasten, Ph.D., who has served as Chief Strategy Officer, Vice President, and Senior Researcher during her 10-year tenure at JBS International, has been selected as its President. JBS’s founders,...

By Matt Smith If you want to find out just how great an agency really is, take a close look at the work they do for themselves. This is the kind of work produced without any rules, focus groups or...