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According to a recent report by John Arnold and Jay Pattisall, principal analysts at Forrester, fifty-nine percent of B2B marketing decision-makers now say that they are planning to increase marketing spend on outsourced services. This new investment mindset, combined...
There are many ways to decide the right time to send emails. But the most accurate measure is engagement, reports Email Marketing Daily. By that gauge, continues the Email Marketing Daily, "the optimal time is between 9 a.m. and 12 p.m., and from noon to 3 p.m.,...
Elon Musk has moved to terminate his $44 billion deal to buy Twitter — the latest twist in a whirlwind process in which the billionaire Tesla CEO became the company's biggest shareholder, turned down a board seat, agreed to buy the social media platform and then...
Post Capital Partners has completed an investment in Ironmark and will partner with Jeff Ostenso, CEO, and Matt Marzullo, President, of Ironmark, who will continue to lead the company. According to a release, Jeffrey Riback, a Post Capital Executive Partner, "and an...
Ironmark, an image company based near Columbia, Maryland, is expanding its digital print production with its investment in a new HP Indigo 100K digital press, the first of its kind in the Mid-Atlantic region. HP touts the Indigo 100K as “the world's most productive B2...
An Annapolis digital commerce agency, Compass Marketing Inc., has filed a lawsuit in Maryland Federal Court after two former executives left to launch a competing business, Flywheel Digital, LLC. Compass claims the two executives stole proprietary information and...
The board of Lee Enterprises, a publicly traded company that owns daily newspapers and other publications serving 77 markets, has unanimously rejected Alden's unsolicited proposal to buy it. Lee's papers include the Richmond Times-Dispatch. In a statement, Lee chair...
Qualtrics, an experience management software company, will invest $15.9 million to relocate and expand in Fairfax County, VA. The company will move from its former office in Reston, VA, to 85,000 square feet of space at 1906 Reston Metro Plaza. Virginia competed with...
As Tegna -- the Tysons, Va-based spinout of Gannett that owns 64 local television stations -- evaluates takeover offers from media mogul Byron Allen and private equity firm Apollo Global Management, its former parent company Gannett announced on Monday a major debt...
By Ron Owens Business-to-business marketing is not easy. Unlike the consumer brand marketing, business staffers do not make impulse decisions. Believe it. Understand it. And don’t forget it, because therein lies the secret to success in business product marketing. You...
According to a recent report by John Arnold and Jay Pattisall, principal analysts at Forrester, fifty-nine percent of B2B marketing decision-makers now say that they are planning to increase marketing spend on outsourced services. This new investment mindset, combined...
There are many ways to decide the right time to send emails. But the most accurate measure is engagement, reports Email Marketing Daily. By that gauge, continues the Email Marketing Daily, "the optimal time is between 9 a.m. and 12 p.m., and from noon to 3 p.m.,...
Elon Musk has moved to terminate his $44 billion deal to buy Twitter — the latest twist in a whirlwind process in which the billionaire Tesla CEO became the company's biggest shareholder, turned down a board seat, agreed to buy the social media platform and then...
Post Capital Partners has completed an investment in Ironmark and will partner with Jeff Ostenso, CEO, and Matt Marzullo, President, of Ironmark, who will continue to lead the company. According to a release, Jeffrey Riback, a Post Capital Executive Partner, "and an...
Ironmark, an image company based near Columbia, Maryland, is expanding its digital print production with its investment in a new HP Indigo 100K digital press, the first of its kind in the Mid-Atlantic region. HP touts the Indigo 100K as “the world's most productive B2...
An Annapolis digital commerce agency, Compass Marketing Inc., has filed a lawsuit in Maryland Federal Court after two former executives left to launch a competing business, Flywheel Digital, LLC. Compass claims the two executives stole proprietary information and...
The board of Lee Enterprises, a publicly traded company that owns daily newspapers and other publications serving 77 markets, has unanimously rejected Alden's unsolicited proposal to buy it. Lee's papers include the Richmond Times-Dispatch. In a statement, Lee chair...
Qualtrics, an experience management software company, will invest $15.9 million to relocate and expand in Fairfax County, VA. The company will move from its former office in Reston, VA, to 85,000 square feet of space at 1906 Reston Metro Plaza. Virginia competed with...
As Tegna -- the Tysons, Va-based spinout of Gannett that owns 64 local television stations -- evaluates takeover offers from media mogul Byron Allen and private equity firm Apollo Global Management, its former parent company Gannett announced on Monday a major debt...
By Ron Owens Business-to-business marketing is not easy. Unlike the consumer brand marketing, business staffers do not make impulse decisions. Believe it. Understand it. And don’t forget it, because therein lies the secret to success in business product marketing. You...
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