September Wikipedia Chaos Index
By Josh Greene, The Mather Group The Chaos Index is our proprietary metric for measuring turbulence throughout Wikipedia and tracking the community’s current
Five ways restaurants can leverage back-to-school marketing
By Response Labs As the summer winds down and the scent of fresh school supplies fills the air, it’s a clear sign that
“Best Crew” features Giuletta Pinna, owner of Limonata Creative
Capitol Communicator is featuring “Best Crew,” a profile series by Eli Meir Kaplan, a Washington, D.C.-based commercial photographer and director. The series
Navigating the digital marketing data maze: Common data hygiene problems
By Response Labs In the fast-paced world of digital marketing, data is your compass, guiding you toward informed decisions and successful strategies. However,
Agency CEO shares benefits of turning 50, including “I am just getting started”
By Maurisa Potts, Founder and CEO of Alexandria, VA,-based Spotted MP Recently I celebrated my 50th birthday. Fifty years is a long time,
The tech trends in recruiting that will disrupt the industry greatly
Digitalization and various technological trends increasingly affect the HR direction and push companies to actively change traditional approaches to personnel management. What technological trends
State of Wikipedia report for August 2023
By Josh Greene, CEO, The Mather Group This month’s Wikipedia Chaos Index score is 66 – the same as last month’s, but for
Take it from Barbie: A Masterclass in Loyalty Marketing
By Juliana Spadaro, Response Labs Thanks to a strong performance at the box office and a juggernaut marketing strategy, Barbie is everywhere right now.
Key data metrics to measure at each stage of the marketing funnel
By Juliana Spadaro, Response Labs In the world of digital marketing, data is an invaluable asset that provides insights into consumer behavior, helps optimize
Why you should invest more in re-engagement marketing tactics
By Juliana Spadaro, Response Labs When businesses focus on acquiring new customers, sometimes they end up overlooking the untapped potential of re-engaging with
State of Wikipedia report for July 2023
By Josh Greene, CEO, The Mather Group This month, our Wikipedia Chaos Index sits at 66, continuing the slightly lower score following the spring’
Seven reasons why Threads is a genuine existential threat to Twitter
By Merilee Kern, MBA, Chief Strategy Officer, Chief Publicity Officer, for Ascendant Group With the new Threads social media platform on the rise—destined
Troubleshooting your Email Sender Reputation: A Case Study in Email Spam Filters
By Lauren Yoffe, Response Labs When a spam filter issue occurs, your recipient’s email server sends your content to their spam folder. It’
Three Keys to Building Successful Relationships with Your Clients
By Toni Weaver, Response Labs Going the extra mile for a client is at the forefront of our agency. Helping them succeed is our
There has never been a better time to get your organization’s leaders on TV, finds D S Simon Media survey
By D S Simon Media D S Simon Media surveyed 49 journalists from TV stations across the country, including news directors, executive producers, anchors
