New edition of best-selling customer journey orchestration guide gives expanded insights from industry leaders
Customer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels, and generate greater customer loyalty and
How to maintain high email open rates during the holiday season
By Juliana Spadaro, Response Labs The holiday season is a time when many brands compete for consumers’ attention, making it difficult for marketers to
Response Labs expands data and strategy team
By Response Labs Response Labs has added Sakia, a CRM strategist with 10+ years of success designing and implementing customer engagement strategies. She’s
The power of customer segmentation and targeting during Black Friday
By Response Labs In the dynamic landscape of digital marketing, one strategy stands out as a true game-changer: customer segmentation and targeting through
State of Wikipedia report for November 2023
By Josh Greene, The Mather Group This month’s Chaos Index sits at 61, a slight increase over last month’s score. This is
Storyfarm partners with Taoti Creative and DC Lottery to promote “First Wednesday”
By Storyfarm New work … and a new holiday known as “First Wednesday”. Storyfarm has partnered with Taoti Creative and the DC Lottery to produce
Five marketing data visualization best practices to supercharge your reporting
By Response Labs Marketing data visualization is the process of using visual representations to communicate marketing data and insights. It can be used to
Mastering Lead Scoring: A Quick-win Strategy for Customer Segmentation
By Juliana Spadaro, Response Labs Lead generation is certainly important, but it’s also a domain where care and thoughtfulness are essential. This is
Lead with intention and integrity in challenging times, WWPR speakers advise
By Debra Silimeo All of us are challenged in some way by world events, rampant misinformation and how to work with AI; and, for
Programmatic advertising in omnichannel marketing
By Liz Woods, Response Labs In today’s highly connected world, consumers interact with brands on multiple devices and platforms, both online and offline.
State of Wikipedia report for October 2023
By Josh Greene, The Mather Group October’s Wikipedia Chaos Index sits at 59, one point higher than September’s Index – typical of early
Rebekah Carroll joins Response Labs to support digital initiatives
By Response Labs With over three years of managing digital campaign processes, analyzing results, and cultivating relationships, Rebekah Carroll has joined Response Labs works
Perfect your email signup form with these best practices
By Tim Hart, Response Labs Email signups are a mainstay of any business. It means that businesses can reach their customers on a 1-
The Rise of Gamification in Loyalty Marketing: Engaging Customers in a Digital Era
By Response Labs In today’s fast-paced, digitally driven world, businesses are constantly searching for innovative ways to engage and retain their customers.
The seven habits of highly effective content strategists
To connect with audiences in crowded (and increasingly noisy) markets, professionals rely on strategic custom content By John Pulley, Yes& Being heard above
