Storyfarm wins awards for three video projects
Storyfarm’s work with Taoti Creative & the DC Lottery, idfive & Aims Community College, and the Johns Hopkins Bloomberg School of Public Health,
We’ve all been using AI for years; the trick is knowing when and how to use it effectively.
By Shay Onorio, Red Thinking In almost any industry, social media and public-facing marketing can make or break a brand. So now that
Super Bowl LVIII ad touchdowns & fumbles
By Anthony Romano, RP3 Another Super Bowl filled with glitz, glamor, and waves of creative (or not so creative) ads is in the books,
Wikipedia’s reach seems “unstoppable” states new book
By Josh Greene, CEO of The Mather Group My newest book is out: Wikipedia for Business 2024: The Rules & Latest Developments that Businesses
We love a five-star review, but did you know online reviews matter for SEO?
By Red Thinking You know online reviews are critical to your business’ success, not just because they show prospects that customers are singing your
Virginia’s leading independent higher education advocates launch PSA campaign highlighting affordability and accessibility
By Christopher K. Peace, President, Council of Independent Colleges in Virginia, Inc. In a historic move, the Virginia Foundation for Independent Colleges (VFIC), Commonwealth
New Release in Public Relations: 2024’s Wikipedia, AI & SEO Book
Josh Greene, CEO of The Mather Group, LLC released a new book, Wikipedia for 2024: The Rules & Latest Developments that Businesses & Communicators
Navigating the maze of consumer data privacy in marketing
By Response Labs As digital marketers, we know the landscape is always shifting. But 2024 promises to be a significant milestone in the world
Revolutionizing customer engagement: The power of AI-driven marketing automation
By Response Labs In the fast-paced realm of digital marketing, staying ahead requires not only innovation but also strategic integration of advanced technologies.
State of Wikipedia report for January 2024
By The Mather Group January’s Chaos Metric sits at 48, a single point down (or three percent) from December. This is normal, as
Predict, Prepare, Propel: – Creating Marketing Success in 2024
By Beth Wallace, President, TorchLight Marketing Navigate the new year with precision and power by embracing these six industry changes. Whether the past year
Navigating tomorrow: Six predicted trends in CRM marketing for 2024
By Response Labs In the fast-paced world of digital marketing, staying ahead of the curve is not just a strategy but a necessity.
Response Labs helps Blaze Pizza gain 15% sales lift powered by segmented offer strategy
By Response Labs Response Labs helped Blaze Pizza surpass a goal of incremental sales increase during the typically slow month of August. Blaze Pizza
Navigating to success: Customer journey mapping in the digital age
By Juliana Spadaro, Response Labs In the ever-evolving landscape of digital marketing, understanding and optimizing the customer journey is paramount for success. As
State of Wikipedia report for December 2023
By Josh Greene, The Mather Group This month’s Wikipedia Chaos Index sits at 49, a significant drop from last month. This is mostly
