Using Behavioral Economics to improve your Omnichannel Programs
By Tracie Varvir, Response Labs Behavioral economics is a way of studying how our brains, feelings, and relationships affect how we make decisions about
Propel Q2 Media Barometer Reveals Journalist Responses Overall Are Still Under 3%
Propel, the creator of Artificial Media Intelligence (AMI), announced the release of its Q2 2023 Propel Media Barometer here, finding that overall, journalists only
Advertising & public relations: A dynamic duo
By Ron Owens Advertising and public relations are gradually ending their rivalry in the marketing communications family and joining hands. The key pressures which
Top insights to better target donors
In February 2023, Williams Whittle, in conjunction with KB Insights, conducted a national survey of adults to better understand donor behaviors and intentions to
BPRC presents all-star lineup of PR and social media experts for communications spring training workshop
The Baltimore Public Relations Council has announced details for its 7th Annual Communications Spring Training Workshop scheduled for Thursday, April 20, 9 a.m.
YES& Lipman Hearne develops powerfully engaging creative for Northeastern’s largest campaign in history
Yes& Lipman Hearne recently helped publicly launch an ambitious fundraising campaign for Northeastern University, its largest and most ambitious fundraising campaign to date.
Intoxicated By Verbosity
By TalentMEDIA Services “Don’t use a big word when a minuscule alternative will suffice.” It’s an old joke, but one that makes
What to expect when you’re rebranding
By Tanya Nazarian, Senior Vice President, Growth at Grafik I’ve heard more than one CMO over the years jokingly refer to his or
Data Investigations: Consider breaking your data processing into multiple steps
By Response Labs From emails to chains of SQL queries, having a multi-step list is a great best practice to follow when things
Six ways to prepare for a website redesign
By: Molly Mattessich, Managing Director, Project Delivery, Forum One Creating an excellent user experience requires a good chunk of up-front planning and research.
Are you rebrand ready?
By Tanya Nazarian, Senior Vice President, Growth, at Grafik There are many different reasons to consider a rebrand. The most common involve a shift
How great marketing is like a great sports team
By HBP To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team. While each
12 nonprofit marketing trends for 2023
As we begin 2023, there are a variety of nonprofit marketing factors to consider for the post-pandemic world. 2022 began with uncertainty in
Keys to ad agency success, growth and survival
This article is dedicated to those who seek to establish, maintain and manage a successful advertising agency. By Ron Owens There are over 18,
Data Investigations – Part 4: Turn It Off And On Again
by Christopher Kayser Last time on Dr. Frankendata, we talked about finding the break by asking, “where does the data stop behaving?” to help
