Sourcebook: Comprehensive vs. Directory Profiles
Why choose a ‘Comprehensive’ vs. a ‘Directory’ profile on Sourcebook? A directory profile on the CommunicationsMatch™-powered agency and professional search tools includes basic
Top Branding & Strategy Resources From Mighty Citizen
By Brianna Martin, Director of Brand Marketing, Mighty Citizen To present your organization accurately, effectively, and in the best way possible, your branding and
Response Labs dedication to email marketing stands up against best email designers in U.S
By Response Labs The annual Litmus Email Excellence Awards took place this past fall. These awards celebrate exceptional email campaign design and work featured
Engaging employee value propositions: Not just a “nice to have”
By Kathleen Morrison, Senior Manager, Content Strategy at Grafik The arrival of the COVID-19 pandemic in early 2020 changed our working lives in
Client expectations from their ad agencies
By Ron Owens Seeing yourself as others see you is vital to any individual trying to make his or her way in this rough-
What can a website redesign do for your organization?
By Brianna Martin, Director of Brand Marketing, Mighty Citizen Redesigning your organization’s website can open new opportunities to improve your brand, audience engagement
Eli Meir Kaplan photographs new Harbor East campaign
Lifestyle photographer and director Eli Meir Kaplan brings his authentic style and ability to connect with subjects to a new campaign for Baltimore’s
Undervalued best practices that increase email marketing effectiveness
By Response Labs Ray Tomlinson is widely credited with sending the very first email (albeit, to himself) in 1971. Electronic messaging has come a
You’re smarter than spell-check
By TalentMEDIA Spell-checking features are often lifesavers, but they are not all-knowing. An editor learns quickly to read every there/their/they’
SEO tactics for 2023
By Josh Greene, CEO, The Mather Group In 2023, SEO is going to stand for Stretch-Energize-Optimize. If organizations want to see results,
“Best Crew” features cinematographer and still photographer Michael Patrick O’Leary
Capitol Communicator is featuring “Best Crew,” a profile series by Eli Meir Kaplan, a Washington, D.C.-based commercial photographer and director. The series
Everything you need to know about Contact Keys in Salesforce Marketing Cloud
By Response Labs Inc. We’re frequently asked about Salesforce Marketing Cloud (SFMC) Contacts and Contact counts. Total Contact Count is a crucial billing
Grammar tips: When do you capitalize a noun?
By TalentMEDIA Services Chicago defines a common noun as: “the generic name of one item in a class or group,” noting it isn’t
New RFP: Retirement Genius
Sourcebook now includes the ability to post a public RFP or RFQ through the CommunicationsMatch™-powered search and RFP tools. Built into Agency Select™
Meeting people where they are: 3 ways Response Labs support and engages staff
Let’s face it, “work-life balance” is a complicated concept. Everyone has their own definition of what this means based on their own
