Hybrid work success leads to Response Labs opening four new offices
Response Labs, the Digital CRM & Loyalty Marketing Agency, experienced steady growth over the past 18 months. 2022 was highlighted by the opening of
“Best Crew” features Kevin Barker of Faction, a post production studio
Capitol Communicator is featuring “Best Crew,” a profile series brought to you by Eli Meir Kaplan, a Washington, D.C.-based commercial photographer and
Pantone color of the year 2023: An animated red “vibrating with vim and vigor”
“I’m old school and still have my pantone swatch books and refer to them all the time,” says Juan Plaza, VP of Design
Get the best out of your ad agency
By Ron Owens, Guest Columnist When I was an advertising director at Pitney Bowes, a Fortune 500 company, and wanted to get the best
The lost art of the phone call
By Michael DeMos CEO, The C-360 Agency I can’t tell you how many times a day I look at my email and
Customer-centric strategy is more than just personalization
By Andy Lock, Response Labs In CRM and loyalty marketing, we talk a lot about personalization, the idea of making communications to a customer
Messaging Platforms: What they are and why you need one
By Brianna Martin, Mighty Citizen At its most basic, a messaging platform is a document that describes what your organization should say about itself.
Data storytelling: The secret to nailing your next presentation
By Juliana Spadaro, Marketing Analyst, Response Labs Understanding and communicating data is an increasingly valuable skill. In business and marketing, data is critical in
How to Write a Communications Plan using Mighty Citizen’s Annual Communications Plan Template
By Brianna Martin, Mighty Citizen The last few years have been rough. You’ve been weathering the storm for years now with no idea
Mister Bee Potato Chips unveils packaging promoting New River Gorge Region
The New River Gorge region, national park and preserve, and southern West Virginia are being featured on a new five-ounce chip bag produced
“Make every message matter” states Response Labs at Baltimore Innovation Week 2022
By Jason Miller, Creative Director, Response Labs One for the digital history books (guess that’d be the internet), Baltimore Innovation Week 2022 was
Why ad agencies lose accounts and how to avoid it
By Ron Owens This is “must reading” for ad agency management executives, creative, media and agency support staff. Having worked in the advertising industry
Advertising: Vital to our economy – essential to business
By Ron Owens To date, few Americans know that advertising is the key driver of the U.S. economy and a major contributor to
What clients expect from their ad agencies
By Ron Owens Seeing yourself as others see you is vital to any individual trying to make his or her way in this rough-
Amazon Welcomes PRSA National Capital Chapter to Arlington HQ2
Amazon hosted PRSA National Capital Chapter members at its new Arlington, Va., headquarters on October 6. Amazon recently became a Diamond Sponsor supporting the
