Let’s Get Creative! Introducing Response Labs’ Dynamic Design Duo
By Response Labs It’s official, Response Labs now has a Creative Team! With the hire of Sr. Digital Designer Katie Scott we doubled
The opportunity in “&” thinking, an interview with Yes&’s Creative Directors
By Yes& Agency The creative process is inherently nonlinear, and there’s certainly no right or wrong way to get to a final
AMADC’s Marketing Mentors Network seeks AMADC members to be proteges
AMADC’s Marketing Mentors Network is kicking off in October with a new cohort of marketers. Here’s what you get: * A community of
Williams Whittle Launches Spanish Campaign for Mattress Recycling
By Lauren Meadows, Williams Whittle The Mattress Recycling Council (MRC) launched a Spanish-language advertising campaign in Fresno, California, through its agency of record,
What is Marketing Maturity? And how to measure yours
By Brianna Martin, Director of Brand Marketing, Mighty Citizen “It isn’t just creation and promotion; it is a process as well. I think
Design Army’s NEW Saucony ad campaign: LACE ‘EM OR CHASE ‘EM!
Design Army’s latest ad for Saucony, LACE ‘EM OR CHASE ‘EM, celebrates the launch of the Endorphin Pro 3—a shoe that’s
Contentware releases new AI-generated campaigns for lead gen
Marketers can now create lead generation marketing campaigns in minutes. Just because it’s summer doesn’t mean your campaigns stop. But the last
Think Small for Great Results
By Ron Owens The article below is “must-reading” for the advertiser or marketer who seeks great results combined with astute, savvy fiscal jurisprudence.
What TV producers want from your spokespeople
In a recent survey conducted by D S Simon Media, 46 local TV news producers responded with the following: * 68% of TV producers prefer
Dream big and execute even bigger using improv techniques
By Jenny Klump, Senior Brand Strategist, Yes& “So… why ‘Yes&’?” We get this question a lot, and the simple answer is: because
Williams Whittle furthers its community work in NOVA
Continuing a long-standing tradition of working pro bono with Alexandria and Northern Virginia nonprofits, Williams Whittle designed a new logo and brand identity
Whittle wins best columnist award
By Kelly Callahan-Poe Rob Whittle, CEO of Williams Whittle, was awarded Best Columnist for a weekly newspaper from the Society of Professional Journalists
Design trends in 2022: resurgence of retro
By Liquified Creative When refreshing a logo or designing a brand from scratch, there are important factors that designers must consider when going through
Successful Partnerships Depend On Several Key Factors
By Ron Owens As a seasoned advertising and marketing professional, I have seen, witnessed or been a part of a few agency partnerships…some
Should you use emojis in email marketing?
By Liquified Creative In the world of email marketing, the following question is all too familiar: How do I make my campaigns stand out
