Williams Whittle launches PSA campaign for ASHA
By Kelly Callahan-Poe, President of Williams Whittle Tens of millions of Americans suffer from a communication disorder. In fact, 65% of Americans are
Insights from PSA Directors in Williams Whittle’s 2022 annual survey
By Kelly Callahan-Poe, President, Williams Whittle Every year, we ask PSA Directors across the country what trends they are seeing and what impact
New research shows the PR-journalist relationship is getting worse
Journalist engagement with PR professionals is continuing to fall over time. According to the Propel Q2 Propel Media Barometer report, which analyzed roughly 400,
Requests For Proposals: Client best practices are key to their success
When it comes to RFPs, getting agencies to engage is a growing challenge. Clients – whether companies, not-for-profits or government entities – own a
Winning Elections in 2022
By Lightbox Search Campaign-winning political strategist Lee Neves knows how to leverage the power of Google Search to promote his candidate, “it’s
Looking to Win More Business? Ask These Five Questions
How do you improve your agency’s new business win ratio? There are valuable lessons from the 80,000 agency searches on Sourcebook’s
PR pros earned $10K more than journalists in 2021; D.C. has among the highest number of PR pros
According to the US Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics survey, in 2021 the median annual income of a PR
Evaluating your ad agency’s performance? Here’s how not to do it.
By Ron Owens As a long-time agency principal, marketing consultant and advocate of agency evaluation, I see both good news and bad news
How to break into government contracting
By Angela Long, City Organizer Freelance Business Week DC Did you know that…?* * There are over 5,294 Government Contractors currently employed in the
CRM in a cookieless world: paid media solutions
By Response Labs Someone took all the cookies! Well, sort of. In 2020, Google announced that it will block third-party cookies from Chrome
Objectives of client/agency relationships
By Ron Owens When talking shop with fellow advertising agency principals, it is easy to see why so many clients find it difficult when
What does the future of work look like?
By Angela Long The pandemic changed how we go to work as well as our expectations. Company loyalty is long gone. Recently completed research
Marketing to Gen Z
By Kelly Callahan-Poe As a group, Generation Z, AKA Gen Z, in their tweens to mid-twenties (9-24), are the most digitally
Do Discounts Drive Leads?
Your data may prove something different! Here’s a case study on how data can increase response rates and ROI. By Victory-360 As
Social Media Metrics: A Strategic Approach for 2022
By Liquified Creative In a digital landscape with more competition, content, and networks than ever, the importance of keeping up with the latest social
