Judge to Rule on Metro’s ACLU Ad Ban, Calls Approach ‘Very Random’
A federal judge in Washington said that Metro’s rules for reviewing proposed advertisements for its buses and subway stations are applied inconsistently, and
The BRINKdown Episode 3: Why Social Should be Every Campaign Manager’s BFF
BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and
Washington Business Journal Names PR Firm Van Eperen a ‘Best Places to Work’ Finalist
Van Eperen, an integrated communications agency specializing in public relations, digital content marketing, advertising, social media, and crisis communications, is one of The Washington
Bracket-Busting UMBC Wins Twitter, Too
By Jeffrey Davis, Van Eperen A few years ago I was in California speaking at a national conference of college presidents, leading a “Twitter
A Gathering of Notables at SXSW
By Steve Winter, on the scene at SXSW in Austin, Texas This is us. We are Washington, D.C. … Northern Virginia … and Suburban Maryland.
How to Use Video in Times of Crisis: This Financial Institution Did it Right, Could You?
By Emily McDermott A top financial institution experiences a multi-day data center outage that denies its clients access to their money via online
Honoring the Maryland Spirit: Innovative Technologies Bring Three Maryland Companies Together
Sagamore Spirit had one goal when they began planning – to become the premier distiller of rye whiskey. However, entering a crowded whiskey market required
Google Bulletin and Facebook’s Emphasis on Local News Means it’s Time for Micro PR
By Jeffrey Davis, APR, Managing Partner, Van Eperen The year started with Facebook announcing it would give more prominence to local stories in our
Super Bowl Ad Winners and Losers – Best Entertainment vs. Best Ad
By David Warschawski One of the biggest misconceptions about Super Bowl ads centers around the lens people use to judge them. There is a
New Facebook Algorithm Elevates Importance of Micro-Influencers
By Jeffrey Davis, Managing Partner, Van Eperen A new algorithm is changing our News Feeds, and it looks like we’re entering the era
Reston-Based Company Creates Tech-Infused Sports Bottle to Deliver Healthy, Functional Beverages on the Go.
By Steve Winter at 2018 CES show in Las Vegas From the weekend warrior to the elite athlete, active individuals are in constant pursuit
Arlington County, VA, Provides Startup Showcase for Local Entrepreneurs at CES
By Steve Winter at 2018 CES show in Las Vegas While incubators, accelerators and mentorship programs have long thrown their power and weight behind
Maryland Company Markets at CES the Highest Performance Electric Car Ever Created
By Steve Winter at 2018 Consumer Electronics Show in Las Vegas A slice of legendary automotive Americana, the Corvette has fueled the passion of
When You’re In It for the Long Game
By Laura Van Eperen, CEO, Van Eperen Just like the University of Wisconsin and the University of Central Florida football teams didn’t get
Van Eperen, Planit, Abel Communications and Fallston Group CEOs Among Maryland’s ‘Most Admired’
Leaders of four Maryland communications firms were among the honorees at the Maryland Daily Record’s “2017 Most Admired CEO’s” event held at
