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Home » The BRINKdown Episode 3: Why Social Should be Every Campaign Manager’s BFF

The BRINKdown Episode 3: Why Social Should be Every Campaign Manager’s BFF

by | Apr 29, 2018

BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and opportunity. This is why the agency of record is becoming an endangered species and more innovative brands are building in-house content studios. Agencies have to adapt to survive.

That is the our mission with the BRINKdown, a monthly series that cuts through the nonsense and examines the practical actions we should be taking to best serve our clients. The series is produced by BRINK, a DC-based creative studio that connects art and technology to solve human problems. BRINK recently launched a unique lightweight content studio called the Social Studio, learn more at: brinksocial.com

Episode 3, below, focuses on the value that a strong social strategy can bring to a political campaign. As we all observed in the 2016 presidential campaign, the marriage of a hyper-targeted paid media approach with aligned, issue specific creative has the potential to make a big impact. Smart campaign managers are making pivots away from their long-time, trusted traditional methods and towards social media and the power of digital content.

About the author: Samantha Stern, Senior Strategist at BRINK, is a true digital connoisseur. She inhales the latest social media coverage and exhales strategies. Sam holds a B.A. in PR and Advertising from the University of Hartford. She has 6+ years of agency experience working in the social media and brand strategy sphere. During her career, she has worked to shape and strengthen national-level brand’s social campaigns including major CPG, food and bev, hospitality and tech focused clients.  She can be reached at sam@brink.com

(Check out episodes one and two). 

(BRINK is a Capitol Communicator sponsor.)

 

About the Author

Samantha Stern

Sam is a true digital connoisseur. She inhales the latest social media coverage and exhales strategies. Sam holds a B.A. in PR and Advertising from the University of Hartford. She has 6+ years of agency experience working in the social media and brand strategy sphere. During her career, she has worked to shape and strengthen national-level brand's social campaigns including major CPG, food and bev, hospitality and tech focused clients. She is currently BRINK Media's Senior Strategist and is working to develop political and advocacy client's social and digital impact.

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