Four Qualifiers to Help Evaluate New Marketing Technology
We live in a time when marketing is changing at a rapid pace. Social media, PPC campaigns, and mobile phones (to name a few)
Everything Old is New Again – Yes, Even the Future of Marketing
By Emily McDermott With seasons changing and only two months left in the calendar year, you can’t escape hearing what trends everyone considers
Davis Promoted to Managing Partner at Baltimore PR firm Van Eperen to Support Continued Growth of Firm
Van Eperen announced the promotion of Managing Director Jeffrey Davis, previously head of the top Baltimore PR firm’s Inner Harbor office, to Managing
Laura Van Eperen Named a Most Admired CEO by The Daily Record
Van Eperen, an integrated communications agency specializing in public relations, marketing, social media, digital strategy, and advertising, announced that its Chief Executive Officer, Laura
Compelling Storytelling Turns “Gadgets” into Powerful Marketing Tools
Technology moves fast, and seems to change on a daily basis. Some trends stick; some don’t. How do you know when a new
Fake News Is No Game: A Communicator’s Perspective
By Emily McDermott, Account Supervisor/Project Manager, Van Eperen Fake news. It’s a phrase that, by this time, everyone is familiar with or
The Caring (and Feeding) of Our Greatest Assets
By Laura Van Eperen, CEO, Van Eperen The topic of workplace culture is hot these days, especially for communications companies as we traditionally have
Sage Communications Hires Business Development Expert to Expand Mission-Focused Culture
Sage Communications – the leading technology, B2B, public sector and nonprofit communications firm in Greater Washington D.C. – hired Ruth Song as Director of Business
Six Presentations and Six Nuggets of Wisdom (After a Busy Speaking Schedule in June)
By Jeffrey A. Davis, APR, Managing Director, Van Eperen One benefit of speaking at conferences is the exposure to new ideas and insights from
Baltimore Police Spokesman’s Brother Becomes Homicide Victim
T.J. Smith, the well-known Baltimore Police Department spokesman who is seen on TV and quoted in newspapers in Baltimore almost daily, had
Up Close and Personal: Getting to Know Pam Jenkins, President Global Public Affairs, Weber Shandwick
Capitol Communicator is running a series featuring an in-depth look at communicators in the mid-Atlantic. In this “Up Close and Personal” post,
The Cyphers Agency to Present on PR Imagery at 2017 PRSA Maryland Conference
Integrated marketing agency, The Cyphers Agency, has been chosen to present on the power of visuals in public relations at the 2017 PRSA Maryland
Mid-Atlantic Marketing Summit 2017: What Did You Miss?
By Hannah Spurrier, Orange Element For its sixth year, Capitol Communicator and Potomac Tech Wire co-produced the Mid-Atlantic Marketing Summit held in
Van Eperen Adds Emily McDermott as Account Supervisor in Baltimore
Van Eperen, an integrated communications agency specializing in public relations, marketing, social media, and digital strategy and advertising, announces that Emily McDermott has joined
Maryland Updates: News from Warschawski and Sandy Spring
Warschawski has been named agency of record for Xcel Brands corporate public relations. Xcel Brands is a New York-based brand management and media
