Crosby Adds Julian Hernandez as Vice President in Health Practice
Crosby Marketing Communications announced that Julian Hernandez has joined the firm’s Health Practice as a Vice President. He will lead strategic development of
PR Checklist: 13 Steps to Conquer Public Sector Communications
Conquering the public sector PR challenge is something that many companies fail because they misunderstand one fundamental rule: Marketing to the government is distinctly
Crosby Promotes Three Team Members
Crosby Marketing Communications has promoted Jacqueline Burnett (on left) and Katie Dobyns (at center) to the role of Integration Manager, and Jamie Heathcote (on
Meeting The Moment with Pro Bono PSA
By Ground Media As social distancing increased and film productions became impossible, David Rochkind, Ground Media’s Founder and Creative Director, took stock of
Admirable Devil Campaign Introduces Quantic to Drive MBA Enrollment After Rebrand
Since 2013, Quantic School of Business and Technology has reimagined business education. Developed by several early executives at Rosetta Stone, Quantic brings the MBA
To Air or Not to Air?
By Donna Spurrier The big question right now, OK probably not THE big question right now but A big question right now for advertisers
Are You Sitting on Your Marketing Assets?
By Yavuz Goncu, Director of 3D Technology, HighRock Marketing your business doesn’t always mean creating completely new assets. Chances are, some of your
Two Senior-Level Hires Bring New Capabilities and Experience to Yes& Clients
Yes& announced that Layla Masri has joined the agency as Vice President of Digital Innovation, and Andrew Teie has become Vice President of
Yes& Earns Spot on Inc. Magazine’s First-Ever List of D.C. Metro’s Fastest-Growing Private Companies
Inc. Magazine revealed that Yes&, based in Alexandria, VA, is No. 133 on its inaugural Inc. 5000 Series: D.C. Metro list, the
3D or Photo: Which is Right for Your New Product Launch?
By Pieter Bickford, Marketing Executive, HighRock When deciding how to unveil and market a new product, business owners are a lot like Hollywood directors
Crosby Adds Alex Ordansa and T.J. Duckett to Growing Team
Crosby Marketing Communications added Alex Ordansa (left in photo) as an Associate Visual Designer and Charles “T.J.” Duckett (right) as an Associate Digital
Global State of PR 2020 Report Uncovers the Industry is More “Social” Than Ever, but Views “Social” Differently
What will shape digital PR in the next year or even decade? Talkwalker, an online and social data analytics software company, partnered with YouGov,
The Re-Making of an Iconic Brand
By Rob Whittle I am not going to try to paint a picture of advertising that is all fun, games and glamor. Our business
Endorser/Influencer Publications Of Deliverables: Business and Legal Affairs Considerations
– ADVERTISEMENT – ATTORNEY ADVERTISING NOTICE. The contents of this article, and the accompanying articles of this five-article set, are: (i) attorney advertisements, (ii) designed
Yes& Helps ACLU Fight for Civil Rights
The American Civil Liberties Union of Virginia selected Yes& to provide a communications audit—helping the civil rights and free speech organization prioritize
