Communications Arts has featured D.C.-based Woolly Mammoth Theatre Company’s current marketing campaign. According to the CA story, Woolly approached Bethesda-based RP3 to help revitalize its brand to reach broader audiences looking for fun, intelligent cultural experiences.
According to the CA story, RP3 “also wanted to help Woolly retain its reputation among the artistic vanguard for creating irreverent, rousing and visceral experiences that inspire impactful social discourse. Woolly and RP3 collaborated closely, down to the decision to use photography instead of typical marquee illustrations. “
Photographer Cade Martin, who is the man behind the lens of Capitol Communicator’s profile series, photographed the images for the Season 35 posters, which, continued the CA report, use “a unique portrait style to infuse warmth and humanity into the artwork.”
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You can read the full story here.