Home » Carousel30 Releases White Paper on Components of Successful Content Marketing Plan

Carousel30 Releases White Paper on Components of Successful Content Marketing Plan

by | Aug 28, 2015

Carousel30 has released a white paper on the components of a successful content marketing plan. The white paper is targeted at all marketers interested in creating and maintaining a robust marketing strategy that includes both content creation and distribution.

The white paper, “Elements of a Successful Content Strategy,” explores five key areas identified as the building blocks of a content strategy, including:

  • Strategy

  • Content Creation

  • Content Marketing

  • Content Management

  • Measurement

“Our goal is to provide our clients with strategies that are successful in the long term and we believe that a strong content strategy is a key part of this,” said Greg Kihlström, founder and CEO of Carousel30. “With this white paper, we wanted to share some of our expertise beyond our clients and partners and help elevate the quality of content marketing throughout the industry.”

This white paper is the latest in a series from the agency that has included a focus on customer experience, nonprofit organizations, customer service on social media, and the mobile user experience. It is available for download on the Carousel30 agency website, located at www.carousel30.com.

Carousel30, a Capitol Communicator sponsor, has helped organizations create successful content marketing on a variety of topics over nearly 12 years in business. From an interactive piece featured on BBC News for the United Nations Population Fund on the world population hitting seven billion, to infographics featured in Huffington Post, and a partnership between the Trust for the National Mall and Comedy Central, this digital agency has helped find compelling ways to share content and distribute it to wide audiences.

About the Author

Greg Kihlström

Greg is an award-winning digital strategist, creative director, author and speaker. He is currently SVP Digital at Yes& (a Capitol Communicator Sponsor) as of Fall 2017 when Carousel30, the agency he founded, was acquired.He has worked with brands such as AARP, AOL, Booz Allen Hamilton, Choice Hotels, GEICO, Howard University, Marriott, MTV, The Nature Conservancy, Porsche, Toyota, United Nations and others. His work has won awards from the ADDYs, Webbys and others, been featured in books by HarperCollins and Rockport Press, publications such as Advertising Age, Communication Arts, Web Designer and Website magazine.He currently serve as VP of the American Advertising Federation (AAF) District 2, and as a Board Member of the Virginia Tech Pamplin College of Business Marketing Industry Mentoring Board (MIMB). He is Past President of AAF DC, and served on the National Board of AAF, Board of Trustees of the Trust for the George Washington Memorial Parkway, the Board of AIGA DC, and the Trust for the National Mall's National Advisory Board.


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