Cision has acquired Viralheat, which it billed as a top social media engagement and content marketing platform.

According to Cision, soon, you’ll have the opportunity to drive business results using Viralheat’s award-winning social technology, which has helped thousands of businesses form meaningful relationships with stakeholders, engage with their most vocal supporters and critics, and so much more.

According to an announcement, Cision’s  recent acquisitions of Visible Technologies and now Viralheat “show Cision’s commitment to expanding our social capabilities. We’re the only software company that serves the complete workflow of today’s PR and communications professionals.”

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